The challenge is not getting your videos on line … it’s actually to get people to play them and more importantly, share them! Here is a simple, 5-Step, time-tested formula that I share with my coaching clients.
Step 1: Introduce Your Topic
By letting the viewer know what to expect you are allowing them to decide whether this is something they want to watch or not. It also says – Hey, I respect your valuable time. If it’s a topic they are interested in, there is a higher likelihood they will actually watch your video to the very end. Within that introduction also introduce yourself, your brand and your URL – here’s what I mean: “Hi this is Michael Krisa aka That Interview Guy from ThatInterviewGuy.com and in this episode I’m going to share a simple 5 part formula for getting your videos watched and shared.” Now you know who I am, where to find me for more information and what I’m going to be sharing in the video … Simple Right?
Step 2: Deliver On The Promise
You told your viewer upfront what you were going to deliver in terms of the topic so make sure you do just that. All too often when the video record light starts blinking, the person in front of the camera forgets what they we supposed to say. Subsequently verbal diarrhea kicks in and they ramble on about nothing. Be succinct, to the point and prepared.
Step 3: Have Fun Doing It!
If you can be entertaining, energetic and show that you are actually enjoying what you do, your viewer will be engaged and again, more likely to watch your entire video. Would you want to listen to someone that looks/sounds like they just caught the bouquet at a funeral? Neither does your viewer … Have fun, SMILE … it’s contagious!
Step 4: Summarize What You Told Them
After you have delivered your message, summarize it so that it really sticks. If you find one night you can’t sleep start cruising some of the infomercial channels and you’ll see this in action. They pitch a product, tell you what it will do for, how to get it and then repeat that process over and over. They do it because it works!
Step 5: The Call To Action
This last step is without a doubt the most overlooked step in the process. If you delivered a great, compelling video – one that answered some burning question that the viewer had or demonstrated a solution they were looking for or it was just something they enjoyed watching, then you have earned the right to ask for something in return. According to Dr. Robert Cialdini the leading authority on influence and author of “The Psychology of Persuasion”, we are hotwired to return a kindness we have received. He calls this The Law of Reciprocity. Tell your viewer to visit your web site, request a special report, pick up the phone and call you … and to share the video with their friends, post a comment to Facebook , Tweet the thing for the world to see. I think you get the idea, just remember whatever that desired action is, you have the perfect opportunity to ask and you have earned the right to do so. Remember the old saying … Ask and yea shall receive! So there you have it … 1) Introduce Your Topic, 2) Deliver On The Promise 3) Have Fun Doing It 4) Summarize What You Told Them 5) Call To Action. Now the rest is up to you … Lights, Camera Action … let’s see your videos.
|About Michael Krisa: With over 400 interviews to his credit, Michael has become recognized as “That Interview Guy” and has become the Trusted Voice For Real Estate Professionals. His passion for video marketing also makes him a sought after speaker and trainer.|