Persuasion

Negotiations from the Heart…How to Positively Influence Your Transactions
By Michael Krisa, Executive Editor - Posted on
Art of Negotiation for Realtors- Positively Influence Transactions Article from Agent Inner Circle
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NEGOTIATION… About What and with Whom? After all the courses and the books about this topic, the most complete working definition of ‘negotiation” is simply to have a discussion between two or more parties aimed at reaching an agreement. But wait a minute … doesn’t that sound a lot like salesmanship? Which is often defined as the level of skill you have in convincing people to …
In Just 5 Easy Steps You’ll Discover How To Create Video That People Will Actually Want To Watch!
By Michael Krisa, Executive Editor - Posted on
Real Estate Video
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In today’s multi-media world there is a huge opportunity for REALTORS® to generate more customers and close more sales by leveraging video … and it’s Easier than Ever Before … in fact, I’ll share with you 5 Easy Steps for making your videos more engaging. Imagine having customers calling you READY to take action, already convinced that they want to work with you … rather …
How to Compel People to do Business with YOU and ONLY YOU!
By Craig Forte, Founder - Posted on
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I think I’m getting a nervous twitch. It’s been building for years now, and I think I just discovered the cause… Almost daily I receive an email or a letter from one of our member agents wanting me to evaluate their “marketing.” And in the process of looking at their “stuff,” I find that the most important “element” necessary to capture a client is COMPLETELY …
How to Bond with Clients to Close More Deals
By Craig Forte, Founder - Posted on
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One of the most important (yet less talked-about) skills for success in real estate is knowing how to communicate and read clients when you’re face-to-face. How many times have you worked hard to generate a listing appointment, researched the market, toured the home, created a stellar pre-listing package…only to learn the clients hired another agent? Some agents have a natural knack for reading other people …
5 MORE Ways To Build A Profitable Practice This Year
By Michael Krisa, Executive Editor - Posted on
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In a previous article I described some of my best marketing advice for building a successful business in 2010. Here are FIVE more million dollar marketing strategies that will help you generate more clients and build a long-term viable business. 1. Use Education-Based Marketing To Prospect No one wants to get “sold” yet everyone loves to buy. “Selling” implies manipulation; buying implies control. Use marketing …
Bond Clients To YOU With This Simple Phrase
By Craig Forte, Founder - Posted on
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Submitted by Molly Schubert, REALTOR® (Thanks Molly. You’re now in the running for a New FLIP Video Camcorder for submitting your idea at this this link) Agent Molly Schubert has generated lots of new clients from a simple yet powerful marketing technique. She sends a monthly newsletter and includes a response mechanism with a unique phrase…”There’s So Much More To Serving You!“ This simple phrase …
The Best Time to Ask for a Referral is…
By Craig Forte, Founder - Posted on
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Submitted by Gordon Hillock, REALTOR® (Thanks Gordon! You’re now in the running for a New FLIP Video Camcorder for submitting your idea at this link) “When is the best time to ask a new buyer for a referral (other than all the time!)? Before I discovered this “secret-best time”, I would have answered, “Right after they close.” I don’t think so anymore. The closing is …
How to Get The Unfair Advantage in Today’s Tough Market
By Craig Forte, Founder - Posted on
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It’s no secret we live in difficult times. Dwindling buyers, sub-prime fall-out, foreclosures, negative valuations, short sales, and “bleeding working capital” due to longer sales times have become the language of today’s real estate market. It’s tough out there, but many agents are still making a good living, and some are doing better than ever. How? They know that if you want to survive or …
How To Connect With Your Clients
By Craig Forte, Founder - Posted on
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Submitted by Joy Costello, REALTOR® (Thanks Joy!) “I recently learned some excellent ideas on communication that I can beneficially apply to my interactions with my clients. “There are 3 different ways people view communication. The first is the 1-way interaction. The speaker speaks and the audience listens. The second is the 2-way interaction. The speaker gives information, the listener responds to the information (questions, etc.), …