Persuasion

5 MORE Ways To Build A Profitable Practice This Year
By Michael Krisa, Executive Editor - Posted on
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In a previous article I described some of my best marketing advice for building a successful business in 2010. Here are FIVE more million dollar marketing strategies that will help you generate more clients and build a long-term viable business. 1. Use Education-Based Marketing To Prospect No one wants to get “sold” yet everyone loves to buy. “Selling” implies manipulation; buying implies control. Use marketing …
Bond Clients To YOU With This Simple Phrase
By Craig Forte, Founder - Posted on
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Submitted by Molly Schubert, REALTOR® (Thanks Molly. You’re now in the running for a New FLIP Video Camcorder for submitting your idea at this this link) Agent Molly Schubert has generated lots of new clients from a simple yet powerful marketing technique. She sends a monthly newsletter and includes a response mechanism with a unique phrase…”There’s So Much More To Serving You!“ This simple phrase …
The Best Time to Ask for a Referral is…
By Craig Forte, Founder - Posted on
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Submitted by Gordon Hillock, REALTOR® (Thanks Gordon! You’re now in the running for a New FLIP Video Camcorder for submitting your idea at this link) “When is the best time to ask a new buyer for a referral (other than all the time!)? Before I discovered this “secret-best time”, I would have answered, “Right after they close.” I don’t think so anymore. The closing is …
How to Get The Unfair Advantage in Today’s Tough Market
By Craig Forte, Founder - Posted on
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It’s no secret we live in difficult times. Dwindling buyers, sub-prime fall-out, foreclosures, negative valuations, short sales, and “bleeding working capital” due to longer sales times have become the language of today’s real estate market. It’s tough out there, but many agents are still making a good living, and some are doing better than ever. How? They know that if you want to survive or …
How To Connect With Your Clients
By Craig Forte, Founder - Posted on
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Submitted by Joy Costello, REALTOR® (Thanks Joy!) “I recently learned some excellent ideas on communication that I can beneficially apply to my interactions with my clients. “There are 3 different ways people view communication. The first is the 1-way interaction. The speaker speaks and the audience listens. The second is the 2-way interaction. The speaker gives information, the listener responds to the information (questions, etc.), …
The Most Valuable Sales Secret You’ll Ever Learn
By Craig Forte, Founder - Posted on
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Here’s a piece of valuable business wisdom: Regardless of what they say or what you think, people act primarily for their own self-serving reasons. That sounds like a shocking admission of a self-absorbent society, doesn’t it? Many who hear it snap back in disagreement, citing many examples of altruistic deeds. But for 99.9% of all humans walking the earth – it’s true. It doesn’t matter …
Beat Commission-Cutters with the “O.J. Simpson” Close
By Craig Forte, Founder - Posted on
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Submitted by Larry Hoffman, REALTOR® (Thanks Larry!) Have you ever found yourself baffled by clients who ask you to reduce your commission at a listing presentation? Then baffle no more! Here’s a step-by-step script to help you negotiate the best commission rate. Larry Hoffman gets a little bit “in your face” with his client – but it works! Read on… “The dialogue goes like this. …
How to Master the Single Greatest Skill for Real Estate Success
By Craig Forte, Founder - Posted on
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Have you ever heard the saying, “If you aren’t outraged, you haven’t been paying attention”? Well, there’s an “outrage” being committed by well-intended (but misguided) “experts” in our industry…and it’s sending unsuspecting agents down a freeway to frustration and failure. Not long ago the cover of REALTOR® magazine featured an article about “What Consumers Want”. I knew that whoever wrote it didn’t know a hoot …