An Open House Strategy That Multiplies Your Listings

By Craig Forte, Founder - Posted on
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“Have you ever noticed that when one house comes on the market that another house in the same block comes on a few weeks later? When we list a home we usually put it in the computer on a Friday or Saturday with agent remarks saying no show or preview until Sunday Open House 1:00 – 4:00 PM. Then on Saturday we go out and knock about 25 to 30 neighbors doors and give them a flyer on the house inviting them to come to the open house. “Two things happen: 1) We meet other people on the street that are thinking of selling, and often are able to list their house as well. 2) We get a large number of the neighbors to attend the open house. If other agents bring clients it creates an atmosphere that ‘We better hurry and buy this before someone else does. Look at how many people are here.’ It works, and we sell many houses in one day.”

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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