Win Clients By Understanding The Local School District

“Clients depend on us to assist them with the most expensive purchase that they generally make.  Yet so many times agents in today’s real estate market just do not spend the time they should with their clients — getting to know them as well as their needs.

I found it very important to not only spend the time to get to know your clients, but to also get to know the educational systems within the areas that you primarily work.

Recently, we had real estate agents from numerous offices come to a breakfast sponsored by our local school district.  In addition to a wonderful breakfast held in the Art Gallery of the school district’s Fine Arts Center, the School Superintendent presented a lecture and power point presentation to provide the agents with significant information regarding the schools and their programs.

We than boarded a school bus and toured an elementary school, middle school and high school.  We met the principals of each school had a tour of each schools campus and saw the students in various classes in session.  We found this to be very valuable information that we can pass on to our clients who are interested in moving to the area.

We need to be able to educate our clients above and beyond the home information we provide them.  The more we are educated ourselves, the more they will understand and learn and appreciate what we do for them.

An educated client is a better client to work with.  So continually educate yourself and call your local school system to set up a meet, greet, and tour.  You’ll be glad you did!”

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