“In my monthly newsletters, I offer free advertising for my client’s businesses. The only thing I ask is that they provide me with a short (or long) list of their clients or family/friends that I can also send my newsletter to.
“I remind them that this will be of great benefit to them, because their clients will now be seeing their advertisement monthly, and won’t forget what they do. At the same time, these new prospects are seeing my name and already know that someone they use also knows me. I also make sure to let my clients know that there is no obligation for their clients to continue with my newsletter… they can cancel at any time.
“If you use an email version of a newsletter, you can also get their email addresses instead, but the hard copy still seems to work best.”