Real Estate Marketing

4 Things You Must Do to Convert Online Leads
By Michael Krisa, Executive Editor - Posted on
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Has this ever happened to you? You’re having dinner with your family, or perhaps taking in a movie, when suddenly your phone lights up and does the happy-dance in your pocket. You sneak a peek at your screen and discover that you have just received a lead notification. “Great!” you say as your face lights up almost as much as your screen. “I’ll get to …
These 4 Little Words Are Costing You $$ Every Time Your Phone Rings
By Michael Krisa, Executive Editor - Posted on
Is your voicemail killing your business? 4 Little Words
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We all know it- the bane of any REALTOR’s existence is to generate leads, convert them into clients and ultimately sell something. Somewhere along that timeline, you incorporate a marketing plan in hopes of making the phone ring. Here is potentially where all your hard work and effort can easily be sabotaged by 4 little words. In fact, these 4 little words are secretly costing …
So You Think Print Is Dead? (Real Estate Myths Debunked -Myth #3 of 3)
By Michael Krisa, Executive Editor - Posted on
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Shocking Truths That Will Change Your Mind! It’s no wonder that you may think that print is dead – since newspapers globally have suffered from declining readership, advertisers migrated en masse to social media and generation X and Y love being digitally connected vs. reading print. As a result, since 2001 in the USA, newspapers have laid off over a fifth of their journalists. Because …
Make Money With Postcards Instead of Being Ignored
By Michael Krisa, Executive Editor - Posted on
Farming Post Cards for Realtors
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How often do you farm your targeted areas? I’ll bet dollars to donuts you’re not doing it enough. And because your farming prospects don’t know you well enough, and haven’t heard from you recently, chances are they’re listing their home with someone they know or get referred to by their neighbor. Using farming post cards is a great “on the cheap” way to infiltrate markets, …
Cut Your Costs and Make More Money Marketing to A Niche
By Michael Krisa, Executive Editor - Posted on
Cut your costs and make more money with niche marketing for realtors
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One of the biggest mistakes a new REALTOR can make, in fact even seasoned veterans make this same mistake, is that they try to be all things to all people with their marketing. It’s literally like standing on a street corner yelling to the uninterested passing crowd that “I sell houses … please list or buy through me!” They could care less, in fact I …
Flesh, Blood & Circuits…Remembering the Human in Digital Marketing
By Matthew Murphy, - Posted on
Remember the Human in Marketing for Real Estate
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Ever try to get your significant other’s attention, but they’re not really listening because they’re prioritizing their mobile device over you? There’s even a word for it- technoference. Research shows that in 2016, the average American spent nearly 11 hours a day consuming media, (Nielsen Company data). That’s a ton of time with eyeballs glued to a smartphone, computer, tablet or television. (And for those multi-tasking …
LEADS, LEADS, LEADS – What do the numbers mean? (Part 3 of 3)
By Alanna Mejia, Content Director - Posted on
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LEADS, LEADS, LEADS If you’re a real estate agent, you probably think about leads – a lot. The industry talks about them a lot, too, and it’s probably even a source of stress for you. Am I generating enough leads? What do I do to follow-up with leads? Where do I even START? It doesn’t have to be stressful, when you really understand the numbers …
How-To Do Facebook Live… Free Tutorial (Follow-up from last week)
By Michael Krisa, Executive Editor - Posted on
Free video tutorial for Facebook LIVE
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In a previous article (last week’s- click here to read) we talked about how you can leverage the power of Facebook by building Community pages. Today, we’d like to go a bit deeper with Facebook, by showing you how to do your own Facebook LIVE videos. Now before you say video is too hard, too expensive and anything else with a “too” in front of it allow …
Endless Clients System #7 – Top 20% Power Players
By Michael Krisa, Executive Editor - Posted on
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    Today I want to share a little “marketing secret” with you. It’s something very, very few agents understand. And knowing it can deliver you more clients in a month than you now get in 6-months… or even a year… while spending less time, less energy and less money in your business. Here’s the “secret” in a nutshell: Do you remember the “Real Estate …