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Real Estate Marketing

AFTER Transaction Follow-Up (Part 3 of 3)
By Alanna Mejia, Content Director - Posted on
After Transaction Follow Up for Realtors
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After your awesome work getting out your pre-listing package, and impressed by your stellar listing presentation, your potential clients became your actual clients and you made the sale. Success! But wait, you’re not done…there’s still something left (hint: you have to stay in contact). I once bought a house with the help of a very nice Realtor, who was communicative during the process and generally …
Ramp Up the Profit In the Real Estate Low Season- (Turn Your Last Quarter into a Dollar!)
By Terri Murphy, - Posted on
Ramp up the Profit- How Focus Makes the Difference in the Last Part of the Year
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When does that racehorse really pour on the power? You guessed it…in that final stretch of the race, with the finish line in sight. It’s hard to believe we’re in 4th quarter already and soon will be gearing up for the holidays ahead! Our focus needs to be about ramping up our numbers as we reach the finish line. It’s time to maximize these final …
Facebook Video HACKS – Tips and Tricks for Realtors
By Michael Krisa, Executive Editor - Posted on
Facebook Video Hacks for Realtors
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Once upon a time video was costly, complicated and something only professionals would attempt … but that has all changed with the advent of the smartphone and mobile devices. In fact, news agencies around the world now depend on citizen-journalists to provide them the footage they need to create the news. So what does this have to do with you? Simple … as a REALTOR …
4 Things You Must Do to Convert Online Leads
By Michael Krisa, Executive Editor - Posted on
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Has this ever happened to you? You’re having dinner with your family, or perhaps taking in a movie, when suddenly your phone lights up and does the happy-dance in your pocket. You sneak a peek at your screen and discover that you have just received a lead notification. “Great!” you say as your face lights up almost as much as your screen. “I’ll get to …
These 4 Little Words Are Costing You $$ Every Time Your Phone Rings
By Michael Krisa, Executive Editor - Posted on
Is your voicemail killing your business? 4 Little Words
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We all know it- the bane of any REALTOR’s existence is to generate leads, convert them into clients and ultimately sell something. Somewhere along that timeline, you incorporate a marketing plan in hopes of making the phone ring. Here is potentially where all your hard work and effort can easily be sabotaged by 4 little words. In fact, these 4 little words are secretly costing …
So You Think Print Is Dead? (Real Estate Myths Debunked -Myth #3 of 3)
By Michael Krisa, Executive Editor - Posted on
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Shocking Truths That Will Change Your Mind! It’s no wonder that you may think that print is dead – since newspapers globally have suffered from declining readership, advertisers migrated en masse to social media and generation X and Y love being digitally connected vs. reading print. As a result, since 2001 in the USA, newspapers have laid off over a fifth of their journalists. Because …
Make Money With Postcards Instead of Being Ignored
By Michael Krisa, Executive Editor - Posted on
Farming Post Cards for Realtors
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How often do you farm your targeted areas? I’ll bet dollars to donuts you’re not doing it enough. And because your farming prospects don’t know you well enough, and haven’t heard from you recently, chances are they’re listing their home with someone they know or get referred to by their neighbor. Using farming post cards is a great “on the cheap” way to infiltrate markets, …
Cut Your Costs and Make More Money Marketing to A Niche
By Michael Krisa, Executive Editor - Posted on
Cut your costs and make more money with niche marketing for realtors
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One of the biggest mistakes a new REALTOR can make, in fact even seasoned veterans make this same mistake, is that they try to be all things to all people with their marketing. It’s literally like standing on a street corner yelling to the uninterested passing crowd that “I sell houses … please list or buy through me!” They could care less, in fact I …