Last Updated on June 6, 2022
[Download the Template Letter & Referral Coupon Below]
Many agents I know have a list full of old clients they simply forgot. I get it… life gets busy and before you know it, it’s been months (even years) since you last contacted some of your past clients, friends and family. The good news is, this connection is easily restored if someone is just willing to take the first step and reach out.
You’re Losing Money If You’ve Lost Touch
For Real Estate Agents, I can’t stress enough how important it is for you to be the one to get in touch when you believe you’ve lost contact with anyone in your Sphere of Influence. For starters, the income potential within your personal contact list is guaranteed in excess of $100,000 – per year! I explain this in more detail in this article on the Power of 119 Contacts.
My point is, even though you may be able to generate leads outside of your sphere successfully, if you want to generate a steady and significant income, staying in contact with your power list should always be your primary focus.
That’s why I created the “Re-Acquaint Letter System”…
This is an easy way to get back in touch and harvest referrals and repeat business from your network, and this letter has worked for hundreds of agents all over the world. I’ll give you the letter to use and also give you an example of a Referral Coupon. This coupon is designed to work much like a “bounce-back” type of coupon that restaurants and retail stores use. The very same strategy will work for you if you just give it a try.
How To Use The “Re-Acquaint” Letter System…
STEP 1: Create a LIST of your past clients and friends, friends, family, and acquaintances
Narrow your list down to the people you’ve not contacted in the last 6 months.
STEP 2: Send them a personal LETTER
Here’s a pre-written letter for you to use and make your own.
STEP 3: Give your Power List a meaningful REASON to get back in contact with you
Use a “Referral Coupon” that goes with this letter, like this…
They may or may not use it, but it’s a stand-out way to remind them that you work by referral.
(IMPORTANT: This coupon is designed to give a discount to the END-USER only. In most, if not all states, it is illegal to directly compensate any unlicensed person for sending you business. This coupon only makes a discount offer to the end user, NOT to a person sending you a referral.)
STEP 4: FOLLOW-UP with regular contact (at least monthly)
Agents tell me they start getting calls within a few days after this letter goes out. But you can also follow up by phone 7 days after sending the letter. Going forward, you’ll want to keep in contact in a meaningful way. I’m not talking about pumpkin seeds or calendars here. You can use my Service For Life!® real estate newsletter system or your own monthly contact, just make sure it’s something your Power List sees as a “welcomed guest” rather than an annoying pest. And make sure it gets out every month… This is very important.
For every 100 people on your database, 14 of them will buy or sell a home in the next 12 months. And that doesn’t include the Referrals they could be sending you. Don’t continue to leave this gigantic hole of lost revenue in your business by not following up at least once a month. This “Re-Acquaint Letter System” will help you get back in touch with your clients. Then you have make a commitment to not lose touch again by following up with your network each month with welcomed and valued contact. [Ed note: Would you like to use a marketing system that costs nearly $0.00 and can bring you a steady flow of quality, motivated buyers — even during this slow economy?
Then click here to learn about one of the highest-return, lowest-cost marketing strategies you’ll ever use in your real estate practice.]
You Won’t Believe How Well This Works!
“The results of this newsletter are amazing! I took 5 listings in the first few months, and 3 of the 5 were directly from the newsletter. My referral business has gone way up. It’s incredibly profitable!”
– Cathy M., Englewood, OH