How To Dominate Your Local Online Yellow Pages

By Craig Forte, Founder - Posted on
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A few months back we hosted an article by one of the most prolific online marketers in the world today, Dan Hollings.  If you don’t remember, Dan spearheaded the online marketing efforts for the best-selling program, “The Secret”, which had over $200 million in sales.

We’re thrilled to announce that Dan has agreed to share a series of remarkable internet strategies with our Agent Inner Circle® Community, as a 10-part sequence, starting today.  Here’s Dan’s helpful article (with more to follow)…

As I mentioned in a previous article here on Agent Inner Circle®, understanding how your local prospect “thinks” when they do an online search is the starting point for getting found first on the internet.  (By the way, If you’d like to see my earlier article – the “first” in our 10-part sequence – simply CLICK HERE). Today, I want to continue revealing top secret internet strategies specific to real estate professionals.  And we’ll start off in a place you might not expect – how to narrow your thinking to get rapid results online… The internet, in the minds of most, is this big global network of people and computers plus a bottomless pit of information and resources so vast no human can really comprehend it. And just when you think you’re beginning to grasp the massive breadth of all this, you’re dumbfounded to discover it’s likely doubled in size, and doubled again from what you last conceived. Often in our fascination with the internet’s “bigness” and scope, we fail to realize how powerful a tool it can be on a smaller scale – locally.  It’s almost like thinking, “Hey this might be a great telescope, but lookie here, if I do it this way, it’s a great microscope!” For most real estate professionals, the internet should be a local microscope, allowing you to focus in on YOUR neck of the woods in ways, only a few years ago, were totally impossible. ADVANCED SECRET INTERNET STRATEGY “Think Local”… Imagine this: What if you could create a publicly searchable local map of all your happy clients and customers chock full of great stuff about YOU… testimonials, photos, links, videos and more. Think it might impress a potential home seller? Think you’ll get the listing? Oh, I almost forgot – What if you could do it for FREE? How do you THINK LOCAL?…

Explore First, Then Plant Yourself Right Where Your Best Prospects Are Looking…

First, discover LOCAL search.  I’ll focus for illustration purposes on Google Local, but all the major search engines offer local search results for keyword searches that are deemed “local.” Go to and type in the address of where you live   Try it with the full address, then just your street name and city/state, then just your zip. Any lights going off yet?  Something was FOUND, right?  Search engines seem to dig up something, no matter what.  But were any of the results useful?  And… Could you have been found there? Now, try clicking on the MAP option that likely appeared when you did a street address search or ZIP CODE search.  You’ll notice under the search box a TAB called “Find Businesses” – click that.  Initially, you’ll get something like the image to the right. In the search box to the left of your address, type in any business, keyword, or phrase you like.  In my example, I’ll type in what I do as my business… “Internet Strategist.” (next to location “Tucson AZ”) Quick Side Note:  Google does change how their website looks from time to time.  So you may need to click “Show search options” and select “Businesses” from the drop-down menu. As you can see, local businesses pull up on the left and at the TOP is my business (which I run from my home) called Web Services LLC. Again, any lights flashing in your head yet? Even on most other searches in my local area, my listing pulls up typically within the TOP 5 of local results.  If anyone searches by the county name where I live, or any neighboring communities… BINGO, they’ve found me. If I were in any local service business, I could easily pursue a few simple steps and PLANT myself under keywords and phrases HOMEOWNERS, BUYERS, and PROSPECTS might type in when seeking to find the agent or services they need.

And to think, the population of Tucson, AZ is over 518,956

Out of over a half million residents living in my area, Tucson, I’m thinking a few might be seeking services or help, and many (if not more) in YOUR local area are desperately trying to find you… but can YOU be found? It only gets better… Have you ever inquired what it costs to be in the local yellow pages? Pick a big number and add several ouches afterwards.  Yet, Google and other search engines will give you a BIG yellow page style ad (with your own COUPON option) for absolutely FREE.  And we are not talking for just one year – we’re talking perpetually!  FREE!
So… you may be asking yourself, “Where exactly do I start to tap into local search?”… 1. FIRST identify the best sites to place your local business info. Here are some HELPFUL RESOURCES to get you started…
2. NEXT, offer something of VALUE to local searchers. Think about what YOU would want to see if you were searching for a local business…
  • A “free home evaluation” coupon…
  • Free “Consumer Real Estate Guides”…
  • And, PROOF from satisfied customers
In my next article, I’ll unveil the step-by-step process SEO experts use to get found first online. See you soon!

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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