How Doing a Little “Fancy-Footwork” Pays Off Big!

Posted on

Last Updated on April 7, 2017

When you take a listing, do you simply enter the home in MLS, throw up a sign and plan your next open house?

Well, if you’re a smart agent like Nancy Layne, you do a lot more. Here Nancy describes how she creates more value for prospective buyers for her listings – and in the process she 1) Generates more buyers for her listings and services, gets to meet and know more people who can use her services (this is a relationship business), and is seen as a “unique professional” in the eyes of her listing clients. And she does it all very unassumingly by offering to help businesses promote their services.

One added suggestion: If you do this, make sure you add every person and every business to your database for your “relationship nurturing program”. It’s a no-brainer way to build your database with people who know you in a positive light. Now, here’s Nancy’s description – short and sweet…

“When I take a new listing, particularly in an area that’s new to me, I take a little time to visit local businesses. I like to choose a coffee shop, maybe a bakery and a hair shop, whatever’s nearby.

I tell them I’ve just listed a home in the area, and explain that I put together a little “goodie bag” for prospective buyers, including information on the listing, a brochure, cd if I’ve made one, and coupons for area businesses.

I ask for any discount coupons they have. If they don’t have a coupon, but are willing to give a discount, I’ll make up a coupon for them to approve. It helps the local economy, helps introduce prospects to the wonderful neighborhood, and helps the buyers to remember my listing!”

Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.