Here’s something beneficially DIFFERENT that will bring you more business after selling a home to Buyers. It’s called a “Testimonial Just Sold Card” and agent Marcia Holcomb has perfected this prospecting strategy.
If you remember, you build momentum in your real estate practice by LEVERAGING off your existing activity to get more listings and buyers (as explained in full detail in Step 2 of the 3-Steps System).
Marcia does THREE important things whenever she closes a transaction with Buyers: 1) gets a quick testimonial explaining how she helped her clients, 2) puts the client’s testimonial on a post card, and 3) sends these post cards out to the surrounding area to announce the new neighbors.
The important thing to notice is how the cards highlight her superior service from the mouths of her clients. Never forget…what OTHERS say about you is 10,000 times more valuable than what you say about yourself. Marcia knows this well and let’s her ecstatic clients do the selling.
Here’s Marcia’s brief description and example Just Sold card…
“Instead of sending out the ‘typical’ Just Sold cards…when I do a closing on a home, I use testimonials from the sellers and send it to all their neighbors. My clients enjoy doing this for me…and it gets my name out there while letting the neighborhood know that there will be new folks in town. The welcome baskets start coming, everyone meets, and I get more business.”
