“We hold 4 to 5 open houses almost every weekend. We always try to get the names, phone numbers, and email addresses of all the visitors to our opens. I don’t know about you but sometimes it’s difficult to get people to fill out our register. Here’s the best way we’ve found to get names and business from open houses in 4-steps…
Step 1: Fill generic treat sacks that younger children often receive at birthday parties with an assortment of candies, notepads (with our printed contact info of course) imprinted pencils, etc. We then close them with a twist tie and attach a business card.
Step 2: We offer these treat bags as a thank you for visiting us during our open house, and 9 times out of 10 we get those people to sign our open house register giving us another name for our database and another opportunity to follow-up with them.
Step 3: We immediately follow-up with a ‘Thank You’ card.
Step 4: Each person who signs our open house register goes on our database and we send out a regular newsletter to stay in touch.
We have been averaging 6 to 7 fresh names each weekend of buyers who are ‘serious’. Over time we can track and see they eventually either work with us directly or refer us business.“
