Real Estate

2020: The Wild West of the Text Era
By Chris Laberge, Media Manager/Buyer - Posted on
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The Times They Are a-Changin’ Lately, I’ve noticed my smartphone becoming more intelligent. Just a few days ago in fact, my service provider notified me I would now be warned of potential spam callers, with an option to report and block those numbers from further contact. A recent update to my phone even gave me the option to send all unknown numbers straight to my …
A Quick-Win Guide to Getting More Leads from Events & Tradeshows
By Sarah Gustafson, REALTOR® - Posted on
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Whether it’s a private open house, or a huge trade show, as real estate professionals we often find ourselves hosting or displaying at events.  So, what makes an event display or exhibit space a success? Why do some displays get a bunch of interaction while others barely turn an eye? (Hint: The services you offer are actually a very small percentage of the success factor.)   If …
5 Ways to Thrive in a Low Inventory Market
By Alicia Amundson, Marketing Director - Posted on
Winning in any market
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As a real estate agent you face many challenges, one of the biggest being that you have no control over the market you’re in. It shouldn’t be surprising to any agent that the industry experiences seasonality, but also ebbs and flows based on the economy, lending practices, housing affordability and new market entrants. These things invariably affect housing inventory, which means that no matter what, …
Overcome Buyer & Seller Frustrations with this ONE Simple Plan
By Alex Camelio, CEO - Posted on
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Buying and selling homes is an emotional process for people, and at times can be frustrating. Buyers get frustrated after putting in 12 offers above asking price with none accepted. On the flip side, Sellers get frustrated when their house sits on the market too long and they have to consider a reduction. As an agent, how do you minimize client frustrations? While we might …
How To Write Great Property Descriptions
By Alex Camelio, CEO - Posted on
How to Write Great Property Descriptions
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It’s a well-known fact in real estate, that sharp photos and well-written property descriptions help listings sell faster, and for above asking more times than not. In some cases, property descriptions alone can affect whether a house is selling. One Agent Inner Circle member shared a story about taking over a listing that hadn’t sold for 2 YEARS – but he had it under contract …
Anthony Lamacchia’s Crush it in Real Estate Event: My Takeaways
By Alex Camelio, CEO - Posted on
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Last week, I had the opportunity to attend Anthony Lamacchia’s “Crush It In Real Estate” event and want to bring you my three big takeaways.  This event included an afternoon filled with outstanding information from Anthony and various panels of successful agents.  There were numerous takeaways from the event but I wanted to bring you the three that really spoke to me. The helpful hints …
4 Tips from 40K Leads: How to Improve Your Website
By Chris Laberge, Media Manager/Buyer - Posted on
4 Tips from 40K Leads: How to Improve Your Website
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The content on your site is as important as the ad copy that brought them there in the first place. A poorly crafted landing page or a confusing lead form causes your audience to leave without submitting their information. Once they leave, they are likely gone forever. So, don’t let that happen to you! To ensure your lead forms are optimized for prospect capture, make sure you’re doing these 4 things.