Real Estate

Video is All Cracked Up- Real Estate Myths Debunked (Myth #1 of 3 )
By Michael Krisa, Executive Editor - Posted on
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Maybe you’ve thought about working with video, but thought “It’s more expensive than photos. Having a video walkthrough of your listings SOUNDS great, but how effective is it going to be?” You may have decided against it, and thought “Well, video marketing just sounds like too much work/money/time.” The thing is- over half of your clients are now turning to Youtube– the world’s largest video hosting …
Why Aren’t You Getting Those Buyers?
By Anthony Lamacchia, - Posted on
Why aren't you getting those real estate buyer sales?
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Have you found that you’re killing it with listings but not converting those buyer calls into buyer sales? Or, maybe you just want to expand your business by closing more buyer client deals. I found our agents at my brokerage Lamacchia Realty Inc., here in Waltham, MA weren’t converting all (let’s be honest- MOST) of the buyer calls into actual sales and clients. After sitting …
Making Money with your Newsletter
By Neil Mathweg, - Posted on
Make Money With Your Newsletter
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We’ve talked about major mistakes agents are making with their newsletters (and how to fix them) recently here on Agent Inner Circle, and we’ve also talked about how to get a stellar testimonial to use in your business. Well, we’re following our own advice – and would like to welcome REALTOR, Broker, and Coach/Trainer Neil Mathweg as our guest author today. He’s a longtime user and …
How To Generate Leads With No Listings
By Michael Krisa, Executive Editor - Posted on
Lead Generation for Realtors
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It’s no surprise that real estate is a sales business and to be successful you must be doing one or both of the following to generate a commission: you are selling your listings OR you are selling someone else’s.Nothing happens until something gets SOLD – It really is that simple.If you don’t have any listings, you need generate leads to get new listings. You have …
Your 12-Month Marketing Plan for 2018
By Alanna Mejia, Content Director - Posted on
12-Month Marketing Plan
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If you’re wondering how you can stay on track with your marketing for next year, here’s a very simple way to create a marketing plan of action. It’s a 12-month planning calendar (on 1 piece of paper) that organizes your marketing activity by month and category. You can create a more detailed marketing plan if you like, but this will help you get started.  Plus, …
Make Money With Postcards Instead of Being Ignored
By Michael Krisa, Executive Editor - Posted on
Farming Post Cards for Realtors
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How often do you farm your targeted areas? I’ll bet dollars to donuts you’re not doing it enough. And because your farming prospects don’t know you well enough, and haven’t heard from you recently, chances are they’re listing their home with someone they know or get referred to by their neighbor.Using farming post cards is a great “on the cheap” way to infiltrate markets, and …
How To Get The Perfect Testimonial With 4 Easy Questions
By Michael Krisa, Executive Editor - Posted on
4 Easy Questions to Get a Perfect Testimonial
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In sales, the goal has always been to build the kind of business that will generate a steady stream of qualified, ready-to-take-action clients that come to you as repeat customers and referrals.For referrals to happen, you need people talking about you in a positive way. You want them recommending you and your services. In this digital age, it has never been easier for people to …
Is Cash Flow An Issue? Solution: Build Your Business Credit
By Paul Oster, - Posted on
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Answer this question: “What would you do if you had a blank check to write for business expenses?”  Buy a new car?  Buy new office furniture and equipment?  We’ve all been there.  You want to spend money on a new marketing and advertising campaign.  You want to spend some money to attend a conference or convention.  You want to spend some money to hire a …
Is Your Business Card Costing You Business?
By Michael Krisa, Executive Editor - Posted on
Is Your Business Card Costing You Real Estate Business ?
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Your business card is one of the most basic marketing tools you have – but certain mistakes can make it ineffective, costing you business as soon as you hand your card to a prospect.Check out this week’s video below, for 6 tips on how to make sure your business card is working FOR you instead of AGAINST you.  6 Important Elements for Your Business CardYou never …