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Brenda Florida
Brenda Florida has over 20 years of real estate experience, as a salesperson, manager and leader. Brenda is also a certified life coach. Her passion is combining her sales and leadership experience with her life coaching skills, to help others improve their businesses and in doing so, improve their lives. You can find out more about Brenda, her programs and coaching at www.BrendaFlorida.com
4 Steps to Finishing Strong in 2018: Set Yourself Up for Success Next Year
By Brenda Florida, - Posted on
REALTORS Finishing Your Year Strong- By Starting Strong
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Finishing Strong Means Starting Strong Having a strong fourth quarter means having a banging first quarter! The truth is, most agents coast in fourth quarter. It’s like they get tired, get distracted by the holidays and wait for new inspiration for the coming year. Don’t let that happen to you! I’ve got four stellar steps to finishing strong in 2018 and being poised for the …
REALTORS – Don’t Take It Personally – 5 Steps to Having a Better Day
By Brenda Florida, - Posted on
Realtors, don't take it personally!
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I have a client who has been working very hard to grow her business and her income. You know what that’s like. It’s not easy. You get excited about buyers, who end up deciding not to buy, or suddenly announce they are working with another agent. Or you leave a listing feeling confident you’ll get it, only to see a competitor’s sign in the yard …
Grow Your Real Estate Business by Being Happy – It IS Possible!
By Brenda Florida, - Posted on
Grow Your Real Estate Business By Being Happy
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Did you know that being happy increases a sales person’s production by 37%? That’s what the research says from the Harvard Business Review. Imagine, increasing your sales by 37%, just by being happy? How do you become happier? Real estate is a very stressful business! I’ve got three steps you can take to increase your level of happiness and give your productivity a boost, even …
Four Success Measures You Can’t Afford NOT to Know! (Part 2)
By Brenda Florida, - Posted on
Success Measures You Need to Know (Realtors)
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In part one of this series about success measures (You can read it by clicking this link) you learned that 58%* of your performance as an agent is determined by four skills: The 4 Success Measures/Skills Self-awareness (last week) Self-empowerment (last week) Other-awareness Self-empowerment plus Other- empowerment We covered how to improve self-awareness and self-empowerment in part one, if you missed that, go read it …
Four Success Measures You Can’t Afford NOT to Know! (Part 1)
By Brenda Florida, - Posted on
4 Success Measures You Can't Afford Not to Know
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Success – it’s something we’re all working toward. Though it’s measured differently for different folks- there are still 4 skills that are integral to helping each of us become successful, on our own terms. If you knew that 58%* of your performance was because of four skills, that have nothing to do with real estate, would you want to know what they are? Regardless of …
You CAN Look Forward to Prospecting- Change Your Brain!
By Brenda Florida, - Posted on
You CAN Look Forward to Prospecting With This Simple Shift
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Would You Like to Eliminate Your Resistance to Prospecting? Nothing kills your ability to make more money like avoiding prospecting does. Yet, most people don’t enjoy it, so they avoid it, or make excuses like, “I’ll do it tomorrow.” What if you had a mindset change that allowed you to enjoy prospecting? You could look forward to prospecting. Sounds good? Right? I’ve got good news …