Successful marketing (and prospecting) requires you to deliver the right message, to the right person at the right time. Here’s a great example of getting the right “message, person, time” formula correct. Agent Jane Flood creates a simple brochure that goes into her local Chamber of Commerce package distributed to people inquiring on her local community. But there’s more than meets the eye here…
You’ll notice from the example that she, 1) Positions her brochure specifically for a relocation market, 2) Tells her prospect exactly what she does in the relocation process (very smart!), 3) Differentiates herself in a positive way with her message targeted directly to the relocation prospect (“The Right Relocation Broker Makes all the Difference”), and 4) (most importantly) Makes an OFFER (“Tour and Lunch with Jane”) and RESPONSE MECHANISM – this ONE element turns her brochure from a fancy post card (that gets thrown away) into a prospecting machine that brings clients.
Here’s Jane’s brief description, plus you can click on the image below to see her full brochure as a pdf…
“I produced a brochure for the Bend, OR Chamber of Commerce to hand out for people relocating to the Central Oregon area. It offers a tour and lunch with me. It has been very successful.”
