How To Win Every Listing Presentation Before Showing Up

By Craig Forte, Founder - Posted on
Don’t forget to leave us your comments at the bottom after you’re done reading this article…
Like most veteran agents, I got tired of going to listing presentations.  Most sellers have no clue what to ask to select the most qualified agent. When I know I have to compete with other agents for a listing, I simply send the sellers the questions to ask ahead of time. Before the listing appointment, I send this folded 8.5″ by 11″ report to the seller that positions me as DIFFERENT from every other agent. I call it my “Listing Silver Bullet Report” because nine out of ten times I’ll win the listing before showing up for TWO main reasons: 1)  I’ve demonstrated my value to the seller, and 2) proven my superior marketing ability. When I do show up, it’s not to make a presentation… it’s to sign the listing agreement and walk out 5 minutes later.  Here’s my template that you can personalize and use in your own practice… Click the image below to download the template:

Plus, here are a few tips for printing and using this strategy:
  • Print this on 8.5″ by 11″ paper, double-sided, and fold it like a booklet.
  • You can drop by and hand-deliver this or mail it your prospective sellers.
What’s YOUR best strategy for winning a listing presentation? Put your idea in the comments section below this article… [Ed. Note:  If you don’t have the other special reports listed on the back side of this report… you can create your own or use the pre-written special reports provided as a bonus for Service For Life!® members.]

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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One thought on “How To Win Every Listing Presentation Before Showing Up”

  1. I work in a resort market and target FSBO’s and Expireds.

    In the Daytona Beach Market we have 3 unique areas.

    I have business cards made for each office address and I use
    letterhead that, also, matches those areas.

    I, also, have letters that match the different markets:
    Condo, Residential and Investor.

    The letters are all addressed to the owner with their property
    that has not sold in a RE: section.

    I use double window envelopes to save time. My return,
    with nearly a 100% listing presentation to Listing taken history
    is 1 to 3%.

    Most Presentations and Listing info are done through Emails and I usually never meet the sellers.
    I include a second page that is topical based on the current market

    Mike Reed

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