Last Updated on April 7, 2017
Like most veteran agents, I got tired of going to listing presentations. Most sellers have no clue what to ask to select the most qualified agent. When I know I have to compete with other agents for a listing, I simply send the sellers the questions to ask ahead of time. Before the listing appointment, I send this folded 8.5″ by 11″ report to the seller that positions me as DIFFERENT from every other agent. I call it my “Listing Silver Bullet Report” because nine out of ten times I’ll win the listing before showing up for TWO main reasons: 1) I’ve demonstrated my value to the seller, and 2) proven my superior marketing ability. When I do show up, it’s not to make a presentation… it’s to sign the listing agreement and walk out 5 minutes later. Here’s my template that you can personalize and use in your own practice… Click the image below to download the template:
- Print this on 8.5″ by 11″ paper, double-sided, and fold it like a booklet.
- You can drop by and hand-deliver this or mail it your prospective sellers.
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I work in a resort market and target FSBO’s and Expireds.
In the Daytona Beach Market we have 3 unique areas.
I have business cards made for each office address and I use
letterhead that, also, matches those areas.
I, also, have letters that match the different markets:
Condo, Residential and Investor.
The letters are all addressed to the owner with their property
that has not sold in a RE: section.
I use double window envelopes to save time. My return,
with nearly a 100% listing presentation to Listing taken history
is 1 to 3%.
Most Presentations and Listing info are done through Emails and I usually never meet the sellers.
I include a second page that is topical based on the current market
Mike Reed
ADAMS CAMERON & Co.,REALTORS
When I click on the report it only shows me a questions 1, 2, 6 and 7. Am I missing something?
Hi Randy- I checked the link, and it does download the full template with all questions. Do you have Word installed on your computer? If you’re opening the file in something else it could have formatting issues. Here’s the link again: https://agentinnercircle.com/wp-content/uploads/2010/11/ListingSilverBulletReport-8.5×11.doc