Like most veteran agents, I got tired of going to listing presentations. Most sellers have no clue what to ask to select the most qualified agent.
When I know I have to compete with other agents for a listing, I simply send the sellers the questions to ask ahead of time.
Before the listing appointment, I send this folded 8.5″ by 11″ report to the seller that positions me as DIFFERENT from every other agent.
I call it my “Listing Silver Bullet Report” because nine out of ten times I’ll win the listing before showing up for TWO main reasons: 1) I’ve demonstrated my value to the seller, and 2) proven my superior marketing ability.
When I do show up, it’s not to make a presentation… it’s to sign the listing agreement and walk out 5 minutes later. Here’s my template that you can personalize and use in your own practice…
Click the image below to download the template:
Plus, here are a few tips for printing and using this strategy:
- Print this on 8.5″ by 11″ paper, double-sided, and fold it like a booklet.
- You can drop by and hand-deliver this or mail it your prospective sellers.
What’s YOUR best strategy for winning a listing presentation?
Put your idea in the comments section below this article…
[Ed. Note: If you don’t have the other special reports listed on the back side of this report… you can create your own or use the pre-written special reports provided as a bonus for Service For Life!® members.]
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