WOOD WITH GORDS?Are you good with words? Great! Even if you aren’t that’s OK. There are many tools online that query actual search databases and tell us exactly what people are typing into those boxes. To make it easier, I’ve posted a tool that is like a ONE STOP SHOP for most of your keyword research needs. It’s located here (and it’s FREE): http://danhollings.com/woodgords/ Another way to do quick research on top keywords is to use the Google Suggestion Tool. This tool is now integrated into the main search toolbar on Google’s homepage. You’ll notice when you begin typing a search phrase, before you press enter to search, suggested phrases automatically show up below. Pay attention to these as they are high-traffic terms people search. Here’s what you can do to get a feel for local real estate search terms…
- Enter “your city” and “real estate” (example = “tucson real estate”…without the quotes)
- Before pressing “enter” or clicking search, notice what phrases Google suggests
- Write these top phrases down for later use
How to Find The Keywords and Phrases BUYERS and SELLERS Are Typing Into Search Engines1. Determine who you’re after…
- Think of the ONE person most likely to need what your web page or service is about.
- Erase from your mind all inside knowledge about your company, product, service, industry etc.
- Forget all techno-babble terms only known by experts or industry insiders.
- You are not a former client, so you have no history or relationship.
- You have a definite need, challenge, desire, question or interest (that’s why you are searching).
- You’re about to type words into a Google search box in the hope the search results page will guide you to a solution, a service, an answer, an agent, a perfect business or site.
- You initially seek information and/or help more so than a product or “expert.”
- What words or phrase would you type in whereby when the results came up and you saw the site title listed (and ultimately a linked page)… you’d say “BINGO” this is what I was looking for!
- Sometimes by thinking about the “who, what, when, where, why or how” behind the searchers motivation will spark additional useful keywords and phrases.
- Ask others what keywords they use to find real estate information online, including: your spouse, your Ex, your neighbor, your kids, your postman, your lawn-keeper, your pet sitter, your cousin Skippy, past clients, your bartender and anyone else you can reach out to.
- Don’t prep them with background info, just show them your draft page, a printout, or tell them your basic goals. The less you say, the better results you’ll get.
- Remember, people are not always good spellers… misspelled keywords can be untapped potential for traffic.
- Go to Google, type in the keywords you’ve discovered and look at the top sites that return on the results page. These sites are competing for a similar audience on a large scale – borrow from them for your local plans.
- Go to sites you already know (from experience) that are seeking to attract the same people. Examine what they are doing and take notes if you think you see a good idea.
- Examine your competition’s page title, headlines and the general subjects of their web pages.