This idea submitted by agent Julia Rivera explains how your attitude can be your best marketing tool to build a successful real estate business. Here she is in her own words…
“As a Realtor you are looked at as a “People Person”. The best way to market yourself is to change your mind set from Real Estate being about you to making it about your friends, family, and business partners.
When you are a Realtor you are in the public eye. You are saying, I am here for you, I am caring and respectful, and I am competent and can sell your house. I know what it is to go through the real estate transaction, I do it everyday. I am knowledgeable. Therefore, the best marketing tool is your attitude… How you come across to your prospects once you’ve captured them is what sets your success.
That is how you build solid, long-lasting, referral-based relationships. Keeping in touch with them via a phone call, a note, a small token of appreciation is key for you being the first person to pop up in their mind, when the words Realtor, real estate, houses, home value, arise in conversations. Real Estate is not difficult; we make it difficult by not doing what every successful Real Estate agent is screaming to the rest.”
