In this week’s episode of Agent Inner Circle I thought I would try something a little different, something I think will help you get better at doing your videos.
In all the years that I have been teaching video to Realtors, I have discovered that we learn by watching others – other agents that are actually doing video.
First of all, by seeing your peers in action it makes it easier for you to imagine getting started if you haven’t done so already.
Quite frankly the thought is … “If They Can Do, I Can Do It!”
So today I have a video from a Realtor by the name of Lily Ruggi from Keller Williams Complete Niagara Realty – all the way from Niagara Falls, Ontario.
She sent me a video asking for my thoughts as to how she could make this particular video better.
I agreed to do so provided that she would be kind enough to allow me to record the video critique and make it available for you to learn from as well.
*** PLEASE be so kind as to visit her Facebook page and say thank you. ***
Overall I thought it was pretty good and with a few simple tweaks, it could be even better!
I’ll list them below but for the full explanation watch the corresponding video critique – that’s where you’ll get the most out of this week’s episode.
- Always use a compelling thumbnail image – this is important especially if you upload your videos to YouTube. A good thumbnail will reinforce your brand and make your videos stand out from the competition.
- Hold your camera at eye level and look into the lens. We have a tendency to look at our own reflection vs. the lens and this makes it look like you are talking to yourself and NOT the person watching.
- Shoot B-Roll Footage – these are short 5-15 second clips of video that help enhance your story that you will add when you edit your video.
- Vary The Shot – within your video editing software it is quite simple to create the illusion of a multiple camera effect e.g. close up of you, followed by a close up of your guest back to the shot of both of you. Sounds confusing I know but watch the critique video and you’ll see what I mean.
- Music Volume – music can enhance your video by helping to creating a mood … BUT … if the music is too loud it will distract from your story and people will disengage.
The prediction is that by 2019 almost 80% of all traffic on mobile devices will be video – if you haven’t started doing video it’s not too late … BUT … the longer you wait the harder it will be for you to break through all the noise and get your videos played.
If you have a smartphone then you have everything you need to get started Right Now! Want some more tips? Read this article about using Facebook video for more inspiration to get started!
Lights, camera, action go out a try it today and by all means if you have any questions, PLEASE reach out to me. Just leave a comment below!