(If you’re having trouble downloading this PDF file, make sure you have the latest version of Adobe Reader installed.)IMPORTANT: When you mail this letter to past clients and friends, you want it to look “personal” and not like it was sent from a company. That way it gets opened & read instead of being trashed as “junk mail.” Here are a few extra tips for making your mailing look personal…
- Signature: Sign it in your own handwriting (you can then make a copy of each letter).
- Printing: You can print 2 of these letters per page, and cut them in half (you can even use decorative paper or card stock).
- Envelope: Put your name and address on the front of the envelope only (without your brokerage logo, if possible).
- Stamp: Use a first-class postage stamp on the envelope (commemorative, if possible).
How do YOU bond clients and stimulate referrals around Thanksgiving?