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Are You Really Listening to Me?- Negotiation from the Other Side of the Table

By Don Hutson, - April 24, 2019April 23, 2019

Listening Skills for Negotiation

“Are You Really Listening to Me?” That is the question so many people would like to ask you from the other side of the table in a negotiation or sales encounter. Here’s a tip to prove to them that you are. When you ask a question, listen carefully to their answer. Then ask another question on the same topic that probes deeper. They will know you are fully engaged …

Do You Have The Attributes To Be A Legendary Leader?

By Don Hutson, - February 6, 2019February 5, 2019

The 6 skills of a legendary leader

The 6 Skills of Legendary Leaders… The debate continues. Are strong leaders born or made? My belief is that, while some talents are inherent, impressive leadership abilities are most often displayed by those who have learned the skills and values needed to excel in today’s arena. I’m convinced that these qualities are teachable and learnable, and that the six attributes discussed below have been consciously adopted by …

Learn to Sell Value and Never Cut Your Price!

By Terri Murphy, - June 20, 2018June 19, 2018

Learn to Sell on Value and Don't Cut Your Price

Just when you think you’ve laid out the best marketing plan to get a property sold- and everyone is just about ready to sign on the dotted line, that dreaded request comes from that seller. “We’ll give you the listing, but we want you to reduce your commission.” Why is it that everyone wants to cut your paycheck? The question might never come up if …

Standing Out From the Crowd! How REALTORS Can Differentiate Themselves

By Don Hutson, - April 11, 2018April 10, 2018

How Realtors Can Stand Out From the Crowd

My favorite question to ask sales professionals is “How are your offerings different from and better than those of your competitors?” Anytime I get a response like, “Well… Uh……” I know I am talking to someone in big trouble. The key to gaining market share and prospering in today’s competitive real estate environment is to differentiate yourself and your offerings as distinctively and creatively as …

The Slight Edge Principle- How Just ONE THING Makes The Difference in Sales

By Michael Krisa, Executive Editor - October 25, 2017October 24, 2017

The Slight Edge Principle- for Realtors

In this week’s video author, speaker, trainer Don Hutson shares something called the “Slight Edge Principle.” The difference between winning the Olympic gold or standing defeated by the podium can be a mere fraction of a second; a slight edge one athlete had over the other. The same is true in sales – two agents competing for the same deal but only one can win …