STEP 1: Reserve The Local CinemaThere’s a small theater in my local community that lets me reserve a private showing for my clients and their friends and family members. I’ve picked the movie two different ways:
- Agree to purchase a set number of tickets for a current running film at the “matinee” or daytime price for each attendee, or…
- ‘Rent a movie reel’ from a major studio (or the theater itself) and pay a set price regardless of how many people attend.
Side Note: This movie event works for me — but here are some more ideas for hosting an event for clients… a wine or beer Tasting Party, Fashion Show, Family Picnic, Comedy Club outing, Sports Clinic, Art Show with a local gallery, Opera or Theater, or New Automobile Preview at a local dealership. See this real estate marketing article to read more about these other events ideas.
STEP 2: Send Out InvitationsI send out the invitations a few weeks ahead and do a follow up RSVP phone call. Even if they can’t make it, this makes a great ‘touch’ opportunity at the end or beginning of each year. Here’s an INVITATION TEMPLATE you can use:
MAILING OPTIONS: This invitation can be mailed as a postcard, included in your Christmas Cards, or inserted in your real estate newsletter.
STEP 3: Host The EventAfter I’ve made all the arrangements, and people are showing up on the day of the event… I hand out raffle tickets as guests enter the theater and do a giveaway prior to the start of the movie. Remember: This is a great opportunity to allow clients to promote their own companies amongst each other, and also a way to get other local businesses to donate meals, services, and money to pay for the event. Give away great prizes and make this a fun time for everyone! DON’T MISS THIS: This pre-movie raffle also does something else for me… It focuses everyone’s attention before the movie begins so I can THANK everyone for their business and ASK for future referrals, while their family politely smiles right next to them! Every year this is a HUGE success. My clients are thrilled by the whole experience — feeling as though I did something special just for them — because NO ONE else in my market does this. Then, they tell all their friends, family, and neighbors about the event that they’re favorite REALTOR® hosted. I encourage them to invite more people for next year’s event!
What do YOU do to differentiate yourself and bond with your clients?
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