Pull Buyers Off The Couch With DEEP Discounts

By Craig Forte, Founder - Posted on
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“When I speak with a seller in today’s market I make sure they understand this is a ‘value-driven’ marketplace—price is king!  Here’s how I approach Sellers to help them attract buyers for their home: My conversation centers around the Seller’s buying habits for consumer goods… First, I ask them point blank—’When you get the Sunday paper and look at the ads what gets you off the couch to go visit that store?  Is it a 10% off sale?  Is it 20, 30, how about 40% off?’ Second, when I see my client’s agreeing with me about the deep discounts I tell them this is the pricing most buyers expect in our current marketplace.  We need to give the active, motivated buyer a reason to get off the couch and come look at your house! Third, I then go into my price analysis to give further logical explanation on where they should price their home to get it sold.  And remind them that a small price reduction of 10 to 20% is only going to delay them selling their home—and moving on with their life! No matter where you practice real estate today, you need to be offering a strong price proposition to any active Buyer to move your listings!”

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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