“When I speak with a seller in today’s market I make sure they understand this is a ‘value-driven’ marketplace—price is king! Here’s how I approach Sellers to help them attract buyers for their home:
My conversation centers around the Seller’s buying habits for consumer goods…
First, I ask them point blank—’When you get the Sunday paper and look at the ads what gets you off the couch to go visit that store? Is it a 10% off sale? Is it 20, 30, how about 40% off?’
Second, when I see my client’s agreeing with me about the deep discounts I tell them this is the pricing most buyers expect in our current marketplace. We need to give the active, motivated buyer a reason to get off the couch and come look at your house!
Third, I then go into my price analysis to give further logical explanation on where they should price their home to get it sold. And remind them that a small price reduction of 10 to 20% is only going to delay them selling their home—and moving on with their life!
No matter where you practice real estate today, you need to be offering a strong price proposition to any active Buyer to move your listings!”
