I’ve been to countless NAR events over the years (really though, I lost count) and they’re always fantastic. Yesterday’s NAR Tech Edge in Pembroke, MA exceeded every expectation. The day was packed with valuable information, so I’ve outlined a few of my takeaways below in hopes that they’ll help you too! As promised, a PDF of my slides is available below as well.

NAR Tech Edge Takeaways:

• Life Preserver Questions: Anthony Lamacchia delivered a riveting presentation.  Part of which outlined the questions Realtors ask that immediately scare buyers off the phone. “Are you pre-approved? Are you already working with a Realtor?” As he put it, “you’re throwing them a shield, or life preserver to get out of the conversation.” Anthony is absolutely right. You need to begin developing a little bit of a relationship before asking for such personal information.

• Internet of Things: I’ve seen Dave Conroy deliver some great presentations over the years but yesterday was special. CRT Labs at NAR has made some amazing progress with the connected home and the Internet of Things over the years. Keep an eye out for the smart home sensors they’ll be releasing. You can find out more about CRT Labs here: https://crtlabs.org/

• Like AND Comment: Sarah Lapsley Martin brought up a great point in the afternoon panel. When you’re scrolling through social media, don’t just like someone’s post… Instead, like AND comment on that post. People often don’t look at who has liked a post. They just look at the number of likes. However, everyone looks at who commented. Sarah even noted that she’s been able to create a few deals from commenting on a post. Those extra few seconds can make all the difference.

My Slides:

What you’ve all been waiting for…

CLICK HERE TO DOWNLOAD THE PDF: Social Media Through the Generations

This Fall I’ll be presenting for the Massachusetts Association of Realtors and hope to see you all there!