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Money Tree Strategy Boosts Exposure to Listings

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Last Updated on April 7, 2017

Need more exposure to your listings…or just want to show your clients you know how to draw agents to a home like ants to a picnic? Try this idea with your “hard to get exposure” listings…

I have used a money tree at my broker previews to get other agents to preview my listings.

I get the seller to put in $25 and each agent who wants to participate to put in $25, then conceal bills $1, $5, $10, $20 and a $50 bill inside place cards (or small envelopes and hang them on the tree with ribbons).

The agents must visit at least 5 of the homes on the tour and get a colored star on the back of their card. At the end of the tour they can have a place card with a hidden bill inside to see what they have won.

I use about 100 1’s a few 5’s, 10’s and 20’s and one $50 bill. I sometimes put the money tree in a hard to move listing and the owner and I each put up $100 and offer the tree at brokers preview.

The last one we put up had $200 and we lost about $25 each but had fun and great response. P.S. I bought a crystal tree from a novelty warehouse and so it is not “Christmasy” (and works year round). I have used a silk ficus tree in past years too.

Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.