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Money Tree Strategy Boosts Exposure to Listings

Need more exposure to your listings…or just want to show your clients you know how to draw agents to a home like ants to a picnic? Try this idea with your “hard to get exposure” listings…

I have used a money tree at my broker previews to get other agents to preview my listings.

I get the seller to put in $25 and each agent who wants to participate to put in $25, then conceal bills $1, $5, $10, $20 and a $50 bill inside place cards (or small envelopes and hang them on the tree with ribbons).

The agents must visit at least 5 of the homes on the tour and get a colored star on the back of their card. At the end of the tour they can have a place card with a hidden bill inside to see what they have won.

I use about 100 1’s a few 5’s, 10’s and 20’s and one $50 bill. I sometimes put the money tree in a hard to move listing and the owner and I each put up $100 and offer the tree at brokers preview.

The last one we put up had $200 and we lost about $25 each but had fun and great response. P.S. I bought a crystal tree from a novelty warehouse and so it is not “Christmasy” (and works year round). I have used a silk ficus tree in past years too.

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