How to Turn Your Business Card Into a Referral-Generating Machine

By Craig Forte, Founder - Posted on
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Quickly…pull out one of your business cards. Now turn it over. Notice anything? See, if you’re like most agents you did NOT notice anything. Why? Because there’s nothing there – It’s blank. Well…that’s all about to change. More than 30-years ago, the great Zig Ziglar coined the phrase, “Little Hinges Swing Big Doors.” It’s become one of my favorites over the years, because it perfectly describes how successful businesses are grown. The secret is to identify easy and affordable ways to LEVERAGE your ability to make money in your business. And one of the neatest little ideas I’ve ever seen is using specific REFERRAL language on the BACK of your business card… The back of your business card represents advertising space that’s probably not being utilized. But it could be. I know agents who put all kinds of information on the back of their cards: Offers for special reports, offers for a “specific list of homes”, offers for your “Maximum Home Value Audit” or other things buyers and sellers would like to have. But some of the best language on the back of your card is Referral Programming. After all, people never know that you eagerly accept referrals if you don’t tell them. Seriously?people are very literal, and most agents miss the opportunity to communicate just how they like to do business ? what they should DO the next time they meet someone interested in buying or selling. So here’s a quick sample you can use on the back of YOUR card ? no, it won’t make you rich, but it may bring you a deal or two you otherwise wouldn’t have seen. And that’s easily worth the small cost in printing. You can use “as is” or modify the language as you see fit, but this should get you started.

Sample Card

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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