How To Grow Your Production By Giving a ‘Second Chance’

By Craig Forte, Founder - Posted on
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“I am a relatively new subscriber to Service For Life!® and I had a MILLION DOLLAR idea over the weekend.  I just sent out the last newsletter and got all the incoming calls on Friday with people trying to win the monthly trivia question prize. I realized that once someone wins, I don’t hear from them again in any of the following months and I wanted to figure out a way to get them to keep calling.  I also thought that some people don’t call because they figured that someone else already won the prize so why bother?  Well, I am working on putting together a ‘Second Chance Drawing.’ My thoughts are, at the end of the year, I’ll put everyone’s name in a hat that called and got the question right but wasn’t the first caller.  I’ll even give them an additional entry for every month they call in.  And they’ll be entered to win a second chance prize that’s even better than the monthly prize.  My ideas for the prize include:  a night at a bed & breakfast, an afternoon at a spa, free housecleaning, free lawn care, etc. Better yet, I thought if I could get the companies to provide the prize for FREE, I would have them sponsor the contest and give them free advertising in my newsletter in exchange for sponsoring the contest.  It might even pay for my newsletter printing! I need to work out all the details and make sure I am not breaking any company rules with this contest, but the idea to have a chance to talk to these people every month is huge!  Why wouldn’t they want to call?  And it turns into more consistent business for me.”

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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