Last Updated on April 24, 2017
How would you like to get new business from the web WITHOUT having a web site? Sounds impossible, I know. But stay with me for a few minutes. I’ll show you how to get clients from the internet by posting your information at eight FREE places online that are certain to get visitors. If you’ve been following my internet strategies for real estate professionals, and did your homework, you’ll be ready to get found online by your prime prospects. When we last left off, I explained how to round out your list of localized KEYWORDS, TAGS, and LOCATIONS. And now it’s time to take those lists and set up some simple web pages in various spots that get found online. The “operative“ word in the last sentence was “VARIOUS“ and the missing word was SITE. You first need to set up several PAGES in specific locations (you’ll find out where below). And you can save setting up a full-blown SITE for last – if you already have a site, that’s fine, we’ll address that later. Worry not…setting up pages online is easy. In fact, it’s as fun as a family fishing trip… You’re about to go fishing on a big pond called the “Internet“ but you’re not going deep, you’re staying in the shallow local waters. Think of your PAGES as your “bait and hook“ while your SITE (or even your blog or an 800 hotline) will be your boat. You’ll use various forms of bait and most will have a line back to your boat.GOOD NEWS
Unlike the early years of the internet when you needed to have a programmer, a designer, and a pot of money… today, with WEB 2.0 opportunities everywhere, you can set up web pages quickly and without paying a cent. Web 2.0 is many things by definition, but at its core is the concept that YOU are a content creator and if given the ability to add or create content on someone else’s site or system, you will. For our purposes, this is like being handed the keys to the back door of the internet’s “bait and tackle“ shop. We can quickly and easily create all the bait (content) we want to attract schools of prospects. I’ll show you how in 3 easy steps…HOW TO SET UP WEB PAGES THAT GET FOUND EVEN WITHOUT A WEB SITE
STEP 1: Identify the TYPE of Focused Content Pages You need to take the localized KEYWORDS, TAGS, and LOCATIONS you compiled earlier and create very focused content that you can place on several web pages. The content you create doesn’t need to be professionally written or “scholarly“, rather it needs to be homespun, helpful, brief, in your voice and honest. Testimonials from third party sources and clients are great to use and are very powerful. Everything needs to be peppered with real estate related KEYWORDS and LOCATIONS. And if the system where you are posting your information allows you to categorize your content, then you’ll use your TAGS. Keep in mind, the content you create should be structured to FIT the type of site where you are posting it, which means it might be in a format like one of the following:- A PARAGRAPH about what you do,
- an ARTICLE about your service benefits,
- a LIST of things you do for clients (or areas you cover, or things a homeowner might look out for),
- a REVIEW of your business
- a PHOTO of you performing your service,
- a MAP of areas you cover,
- an online “Consumer Awareness Guide,“ or
- a testimonial VIDEO you post on YouTube.
TWO GREAT PLACES TO START POSTING YOUR CONTENT OR MEDIA
The examples below are not all real estate related on purpose…so as to expand your creativity 😉- SQUIDOO https://www.squidoo.com/ An example of a Squidoo LENS page for a Children’s Book: https://www.squidoo.com/ladybug-stuff/
- HUBPAGES
https://hubpages.com/
An example of a HUB about Real Estate Ads:
https://hubpages.com/hub/Real_Estate_Ads
SIX MORE PLACES TO POST CONTENT OR MEDIA…
- GOOGLE BASE https://base.google.com/ An example of a GOOGLE BASE page – in this example a review of Dean Graziosi’s book: https://www.google.com/base/a/2575746/D4701930617138357370
- GOOGLE PROFILE PAGE https://maps.google.com/help/maps/profile/index.html An example of a GOOGLE PROFILE page – in this example it’s me! https://maps.google.com/maps/user?uid=109843529767179534196&hl=en&gl=us
- TUMBLR https://www.tumblr.com/ An example of a TUMBLR for “to-do“ list generator: https://to-do-list.tumblr.com/
- SWIKI https://www.eurekster.com/ An example of a SWIKI for real estate: https://real-estate-foreclosures-state-by-state-swicki.eurekster.com/
- FLICKR https://flickr.com/ An example of MONTEL WILLIAMS using “bait“ for one of his “boats“: https://www.flickr.com/photos/[email protected]/503947524/
- YOUTUBE https://www.youtube.com/ An example of a Rockin’ Cockatoo dancing to the Back Street Boys: https://www.youtube.com/watch?v=utkb1nOJnD4