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How To Create A Never-Ending Flow of Leads And New Real Estate Clients

By Craig Forte, Founder - Posted on
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Last Updated on April 7, 2017

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Do you want a system to get new real estate leads contacting you while you’re busy working with clients and closing deals? Today you’ll learn about a simple, yet powerful Lead Generation System (L.G.S.) for getting a consistent flow of leads and clients into your real estate business, spending almost no time or money. Listen to the audio (above) and follow along with the these 5-steps:

STEP 1: Identify Your Target MARKET

Look on your MLS to find out what’s selling in certain price ranges, geographic areas, or by type of home.  Use this data to pick a specific type of prospect you want as a real estate client.

STEP 2: Use A Lead Magnet To Motivate Prospects To Contact You

Link to download the 18-page FTC Real Estate Glossary: https://www.ftc.gov/sites/default/files/documents/one-stops/real-estate-competition/realestateglossary.pdf

STEP 3: Create An Irresistible MESSAGE To Capture Attention

Use these ready-to-use ads to promote the free real estate glossary.

STEP 4: A MEDIUM To Reach Your Target Marketing With Your Message

You can promote this free real estate glossary using the same type of ad across different online or offline “media”.  The only difference besides some minor formatting is the method people respond. ONLINE:
  • Craigslist Ads help you test the profitability of your message and target market before spending money on paid ads
  • Facebook “Status Updates” about helpful resources position you as the helpful real estate expert with friends and fans
  • Your Personal Website can become a lead-generating machine if you offers something valuable to visitors
OFFLINE:
  • Listing Flyers in your Info-tube/box (separate sheet or on the BACK of your current listing flyer) is a no-brainer
  • Classified Ads in publications your target prospect reads can be a profitable source of new leads
  • Insert or Teaser in your Monthly Real Estate Newsletter to get buyer or seller leads
  • Sign-Tags on your listings to get qualified buyer leads
  • Business Cards that have this message on the BACK will bring you business
Here are the ready-to-use ads to promote the free real estate glossary.

STEP 5: Follow-Up To Convert Leads To New Clients

After you get a request: 1) send the guide by mail or as an email attachment — use this Cover Letter For BUYERS — use this Cover Letter for SELLERS 2) put the lead in a follow-up system like a contact manager, even card deck, and… 3) place them on your database for long-term follow-up with Service For Life!® — this monthly contact using an email or print newsletter will convert more of your leads to clients.  General contacts and leads get the email version, past clients and “A” list people get the mail version.  Learn more here: https://serviceforlife.com

PLAN OF ACTION

FIRST, offer the real estate glossary to people you know already as a quick way to get new leads:
  • Send an EMAIL to all your contacts, make a status update to your Facebook contacts, offer it in your next print newsletter
SECOND, offer it in places where you’re already spending money:
  • Offer it on your website, put it on your listing flyers, include it in your listing packages and buyer qualifications packages
THIRD, start testing free ads before paying for ads
  • Use free ads on Craigslist before spending money on Classifieds or display ads
  By following these 5-steps, you’ve now got a marketing system working to bring you new leads.  Continue testing new ads and media, then put all of your contacts in a long-term follow-up sequence and you’ll never run out of new business.  Why?… Because developing and cultivating a Power List of past clients, friends, family, AND LEADS is the greatest asset you will ever have in your business. To learn more about harvesting endless commissions from your Power List the easy way, go here.  

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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