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How “Serving First” Generates Business for This Agent

By Craig Forte, Founder - Posted on
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My marketing idea is very simple; Serve first. The most business I can currently count on is the business referrals from my neighborhood. In 2003, I was elected the Homeowner’s Association President for my neighborhood which has 564 homes. Since then, I have organized multiple Social activities as well as gathered information about an upcoming opportunity to lease the gas minerals under our 123 acres, that is, Stone Meadow. I became the voice for the community on such issues as zoning, highway plans and school boundary changes. I organized 22 “Block Captains” to knock on the door of every home on their street and obtain an e-mail address and phone number for that home. Using that information I send a monthly newsletter to educate my homeowners about the home selling market and most recently how to obtain a credit score three times a year for FREE! I just closed a deal for a family that has a close friend that lives in my neighborhood. I have never met that neighbor face to face, although he receives my newsletter monthly and my periodic e-mails about neighborhood issues. He called and stated that I was his only choice to represent his friend in the purchase of a new home. It was the second largest commission I had ever received!! Many of the homeowners wonder why I put so much time in this community for free. I just tell them my belief system is “Serve first”, and then I say “Oh, by the way, if you happen to hear about someone looking to buy or sell a home, would you mind referring my name, I promise to take great care of them.” Jon Wise Stone Meadow HOA President www.stonemeadow.net Zoning Commissioner Chairman for the City of Ft Worth, Texas

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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