Horror Story: The Value of Pre-Approval

By Craig Forte, Founder - Posted on
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Last Updated on April 7, 2017

“My first year as a Realtor® I found ‘Mary’ or she found me! She came to me ‘pre-qualified’ and ready to find a home. Her price range was in the low 70’s, which by itself isn’t too big a problem in our area if you want a fixer upper. She didn’t. Long story short, we looked at probably 30 properties or more over a 6 month period. She always found something wrong with the home (well duh look at the price!). I finally managed to find her the house almost of her dreams. It was one bedroom smaller than she wanted but was in great condition and in a decent area. The owner had already moved away and was anxious to sell. He accepted her offer and low and behold she couldn’t get financing! It seems she had a foreclosure on her record from a divorce! Lesson here, pre-qualifying doesn’t cut it. Get ‘Pre-Approval.’ Then you won’t waste time and money on your own ‘Mary’ like I did.”

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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