Horror Story: Agent Gives the Slip and Gets Full Price

By Craig Forte, Founder - Posted on
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This story occurred years ago but it still fresh in my mind. I was showing a couple of shop buildings on some acreage as an investment to a couple of local doctors. Upon meeting them at the property I immediately headed for the door, which held the lockbox. As I stretched to reach the lockbox at the top of the door, my slip fell to my ankles. Embarrassed but determined, I simply stepped out of my slip, slung it over my shoulder, and said boldly, “This is absolutely the only thing coming off the price on this property.” I was joking to keep my cool but the men submitted an offer at full price with no “other” concessions!

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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