Get listings from being a Facebook neighborhood specialist

By Craig Forte, Founder - Posted on
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Here’s a powerful strategy you can use with Facebook business pages that will make you the neighborhood specialist. This method can get you massive exposure and credibility online with people in a targeted region of your local city or town.

It’s called a “community” fan page, where you focus the Facebook page around interesting things about where you live (or work) instead of yourself.

That’s the secret, and here’s the step-by-step process to put it to work in your business:



STEP 1:  Create A “Community” Page to become a Neighborhood Specialist

STEP 2:  Setup of Background Info of Your “Community” Page

  • About:  Focus this around the community but proclaim yourself as the “Neighborhood specialist” who set up the page to share with residents and friends all the great things to do if you live there.
  • Photo: Choose a photo of the area, not you or your logo!

STEP 3:  Start Adding Posts To Your “Community” Page

  • Demonstrate why they should think of you as a specialist of that area…
  • What to share?  Share tips, insights, fun facts about the area.
  • How long?  Doesn’t have to be long – a few sentences.
  • How often?  DAILY or WEEKLY, Make a goal to do this for an entire year (give it at least 3 months to start seeing some interest).
  • Don’t forget you can “Schedule Posts” on your page to go out each day or each week.
  • Examples:

365 Things To Do In Vancouver, WA San Clemente Living

STEP 4:  Announce Your “Community” Page To Friends/Fans

How do you get some initial fans to get the ball rolling? After a few posts (at least 3 to 5 so something is on your page) do the following… Simply email your existing friends (even if they don’t live in your area) and ask them to do you a favor and “Like” the new page:

  • Friends on Facebook — post a message as a Status Update for friends
  • Email contacts – invite friends to like it by going to “Build Audience,” invite email contacts, and then following the options to have an email be sent for people to “Like” your community page.

  Here’s an example message:  

I just created a new page about a community I know inside and out. 

It’s called [365 Things To Do In Area].  Visit the page and click “Like” to help me out.  I’ll share fun things to do in [Area], along with amazing restaurants, hidden gems, and updates about the real estate market.

  The idea with this system is to post things that people want to “share” with others so you continue to get new likes, virally…without having to spend money getting more fans. Ask yourself, “What are things to do in [Area]” that few people know about?  Or, what could you highlight or share about the area that is unique to that area?  And be consistent, even if it’s only weekly.

The strategy above is called the Facebook Neighborhood Specialist™ System  positions YOU as the premier area expert.

Action Steps

  • Create A “Community” Page On Facebook
  • Setup of Background Info of Your “Community” Page
  • Start Adding Posts To Your “Community” Page
  • Announce Your “Community” Page To Friends/Fans 

What did you think of this article?

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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9 thoughts on “Get listings from being a Facebook neighborhood specialist”

  1. I just wanted to let you know that this sounds like a brilliant idea!! I’m going to implement after I’ve gotten a game plan together for some posts and will let you know how it goes! Thanks for sharing this great idea, it’s hard to get people in this industry to give you ideas, especially with all
    Of the detail you lines out! Thank you for. Wing a “team player”!! How awesome is this!!’

    1. So glad you found it helpful Christie – please share with us how it works out for you!

      All Good Wishes,

    1. Way to go Edward – looking forward to you sharing your success with this strategy!

      All Good Wishes,

  2. Thank you I started to implement this then as usual got sidetracked for time! I will get this finished. Great idea.

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