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Real Estate Copywriting

How To Write Great Property Descriptions
By Alex Camelio, CEO - Posted on
How to Write Great Property Descriptions
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Last Updated on February 22, 2022 It’s a well-known fact in real estate, that sharp photos and well-written property descriptions help listings sell faster, and for above asking more times than not. In some cases, property descriptions alone can affect whether a house is selling. One Agent Inner Circle member shared a story about taking over a listing that hadn’t sold for 2 YEARS – …
Lost Touch With Clients? Try Sending This “Re-Acquaint” Letter
By Alex Camelio, CEO - Posted on
Re-Acquaint Yourself with Real Estate Clients with this Free Letter
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Here’s a very cool system for reactivating old clients, generating referrals, and building your Power List. Many agents have a drawer full of old clients they simply forgot.  Life gets busy and before you know it, it’s been months (even years) since you last contacted some of your clients. That’s why we created the “Re-Acquaint Letter System”… This is an easy way to get back …
Case Study: $50 Thousand In Free Publicity And The “Mystery Briefcase”
By Michael Krisa, Executive Editor - Posted on
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Last Updated on April 7, 2017 Submitted by Lawrence Bernstein, Copywriter  (who marketed the most expensive home in the Southwest United States) Here’s a free publicity case study I’ve been meaning to write about for a while. It’s a paint-by-the-numbers way to get free publicity and how it resulted in over $52,000 in traceable business for my most important client at the time:  my wife. …