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A Closing Gift that Bonds Clients and Stimulates Sales

By Craig Forte, Founder - Posted on
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For every home I close, whether I represent buyer or seller, I leave at the home a bag with my company name and logo in an obvious location. The bag is full of basic, inexpensive items that are typically needed in moving: Paper towels, a bar of soap, light bulbs, paper cups, toothbrushes, tooth paste, toilet paper and a box of Kleenex. Each bag costs me less than $3 as I buy the items in bulk. I leave it on a counter for the new home owner with a quick hand written card wishing them the best in their new home. Moving is tough and this is just a little something to help so they don’t have to open every box to find the necessities. Even if they are not my client, they are so appreciative of my thoughtfulness and some have chosen to list with me when it came time to sell the home. I never solicit someone else’s client with this directly. But indirectly, it has increased my business as this is what people remember, the little things. It places my name and company in their head at closing, their last memory. This has been a valuable item for me with little effort and cost.

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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