“I’m marketing a listing in a very desirable subdivision in a town which Family Circle Magazine just named one of the ‘Top 10 Places To Raise a Family’ in the entire country. How? I’m using my 800 line to let the neighbors tell potential buyers how great the neighborhood is!
“I sent direct mail pieces to all 200 homes in the subdivision asking them to call into my 800 line and leave a message about why they LOVE living in the neighborhood. I took the voice mail messages the neighbors left (which I receive digitally via e-mail), picked the best ones and edited them down into my own outgoing message.
“Now in my marketing for my listing, I direct potential buyers to call my 800 line with a dedicated extension which features actual neighbor testimonials about what makes the subdivision so special. ‘Don’t take my word for it, I’m just the Realtor whose job it is to sell this home, but listen to what actual residents had to say about life in Dianna Estates….’
“My sellers absolutely love it, and I’ve got a few prospects for more listings within the subdivision from the direct mail request piece!”
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