“Great agents call a lot of withdrawn, expireds, and FSBO’s, many times leaving a message for them requesting a call back.
If we have been persuasive enough and they do call us back, we only have a couple of minutes to impress them. If they call back and we have no idea of who they are we lose ground.
So I do the following: I enter their name in my phone’s address book this way, for the first name I put W, E, or F and their first and last name, and then for their last name I put their address. That way when they call back I know instantly who they are and why I called them so we can get to business.”
