Did you know that “educated” clients have significantly higher closing rates and present a fraction of the hassles and stress of “un-educated” clients?
When it comes to buying or selling, your clients want to know what to expect along the way, and what you’re prepared to do when the inevitable problems arise.
Thomas Ieracitano understands this implicitly, and put together a brilliant strategy and presentation for educating his clients on the process of buying or selling. His strategy not only bonds clients to him, but makes his job a whole lot easier and less stressful.
Here’s what he says (and check out the attached presentation he uses!)…
“I try to educate the customer upfront on how the real estate process works (purchase/sale) and what to expect along the way. I do this in my presentation graphically and verbally. It may sound simplistic, but we do this for a living and sometimes forget the customer does this once every 5-7 years.”
