real estate agent

Standing Out From the Crowd! How REALTORS Can Differentiate Themselves
By Don Hutson, - Posted on
How Realtors Can Stand Out From the Crowd
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My favorite question to ask sales professionals is “How are your offerings different from and better than those of your competitors?”  Anytime I get a response like, “Well… Uh……” I know I am talking to someone in big trouble.  The key to gaining market share and prospering in today’s competitive real estate environment is to differentiate yourself and your offerings as distinctively and creatively as …
Are You Really a Referable Real Estate Agent?
By Michael Krisa, Executive Editor - Posted on
Classic mistakes real estate agents make
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  Before you answer that question… Allow me to share with you three classic mistakes that agents make. In fact, these mistakes make agents LESS likely to be referred. Number 1 – the marketing/messaging that they send is focused on awards, successes and ego, not on the needs and wants of the customer. Of course, this is not something they do intentionally but it can leave …