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Real Estate Advertising

Big Changes to Facebook Ads for Real Estate Agents: What You Need to Know
By Anthony Mann, Contributor - Posted on
Big Changes to Facebook Ads Real Estate
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Massive Changes to Real Estate Advertising Have you kept up with the massive changes with Facebook ads that apply across the board for real estate? And how have they begun to affect your online marketing? If you’ve been living under a rock, or just don’t keep up with the near-daily changes on Facebook, then you may not have heard about the new special category that …
Use Apple’s Strategy To Sell More Homes In Less Time
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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If you’d like to learn a 3-step process that doubles your chance of selling homes… then take 5 minutes to read my article.  It’s about the real reason why Apple continues to launch successful products, and how you can use the same strategy to sell more homes, in less time.   But first, some background on the company… Apple is on a long winning streak …
Do You Make This Mistake When Marketing A Home?
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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The first step in writing an effective ad to sell a house is to stop using “me-too” flyers. This is the biggest mistake I see when I hear a home is not selling.  Real estate agents and even builders try to use these ubiquitous “fact sheets” that typically include coma-inducing details such as the address, number of bedrooms, living areas, and the most mind-numbing statistic …
How To Use Emotion To Sell More Homes, In Less Time
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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You’ve heard of the research firm called Gallup, right? They’ve studied human nature and behavior for more than 75 years.  And even in their early days, they knew that respondents do not always give reliable feedback. In face-to-face surveys about radio, Gallup’s people would start by asking, “Which would you rather hear on the radio tonight—Jack Benny or a Shakespeare play?” If the respondent said …