niche marketing

Ever Thought About Working The Luxury Home Market?
By Michael Krisa, Executive Editor - Posted on
Interested in Working the Luxury Home Market?
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A few weeks back we hosted a Facebook LIVE interview with Stefan Swanepoel – if you didn’t get a chance to watch it you should because we covered some fascinating trends that can impact the industry as we know it. During that LIVE interview we fielded questions that were being submitted by the attendees and one in particular surprised me. Not the question per se, …
Cut Your Costs and Make More Money Marketing to A Niche
By Michael Krisa, Executive Editor - Posted on
Cut your costs and make more money with niche marketing for realtors
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One of the biggest mistakes a new REALTOR can make, in fact even seasoned veterans make this same mistake, is that they try to be all things to all people with their marketing. It’s literally like standing on a street corner yelling to the uninterested passing crowd that “I sell houses … please list or buy through me!” They could care less, in fact I …