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Persuasion

Beat Commission-Cutters with the “O.J. Simpson” Close
By Craig Forte, Founder - Posted on
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Last Updated on April 7, 2017 Submitted by Larry Hoffman, REALTOR® (Thanks Larry!) Have you ever found yourself baffled by clients who ask you to reduce your commission at a listing presentation? Then baffle no more! Here’s a step-by-step script to help you negotiate the best commission rate. Larry Hoffman gets a little bit “in your face” with his client – but it works! Read …
How to Master the Single Greatest Skill for Real Estate Success
By Craig Forte, Founder - Posted on
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Last Updated on April 7, 2017 Have you ever heard the saying, “If you aren’t outraged, you haven’t been paying attention”? Well, there’s an “outrage” being committed by well-intended (but misguided) “experts” in our industry…and it’s sending unsuspecting agents down a freeway to frustration and failure. Not long ago the cover of REALTOR® magazine featured an article about “What Consumers Want”. I knew that whoever …