Contributor

Anthony Mann

Anthony Mann has been in the real estate industry for over 12 years, getting his start in the worst market the US has seen in nearly 100 years. During his tenure as an agent, he sold more than 1,000 REO and short sale properties in Long Island, NY. He was able to get into a niche field within the industry, where there are less than 15 active REO agents and was the youngest by nearly 20 years. Anthony has seen many markets and new technology emerge without any real benefit to agents, so he decided to make a change in the industry and launched AM Open House in July of 2014. At that time, Anthony focused entirely on the AM Open House app and management platform. His goal was to make the lives of agents easier, while supplying them with technology they actually want and can benefit from using. He helped over 125,000 do better business within 3 short years. Founding A Social Strategy in 2016 was a milestone for Anthony as he has always had a passion for helping businesses grow through social media marketing and advertising. Currently, A Social Strategy handles advertising for many real estate agents and brokers, mortgage professionals, and businesses that need help generating quality and qualified leads. In his quest to truly help people, he is one of the few experts in the advertising field that makes a point to make himself available in groups and via messenger to help those who need it most, giving anyone and everyone direct access to him and his team.

Big Changes to Facebook Ads for Real Estate Agents: What You Need to Know

By Anthony Mann, Contributor - September 4, 2019September 4, 2019

Big Changes to Facebook Ads Real Estate

Massive Changes to Real Estate Advertising Have you kept up with the massive changes with Facebook ads that apply across the board for real estate? And how have they begun to affect your online marketing? If you’ve been living under a rock, or just don’t keep up with the near-daily changes on Facebook, then you may not have heard about the new special category that …

Real Estate Teams: A Solution to the ‘Summer Slump’

By Anthony Mann, Contributor - July 24, 2019July 23, 2019

Real Estate Teams - The Solution to the Summer Slump

Summertime is an interesting time for real estate. Many agents refer to the time directly before the summer start as the “selling season” and year over year, this time of year tends to be one of the most profitable for those agents who fully embrace spring and watch their summer numbers fall off slightly. Is there really a selling season? Well, yes and no. Do …

Expectation Vs Reality

By Anthony Mann, Contributor - June 19, 2019June 19, 2019

“Marketing” and “Leads” are words that are thrown around in just about every sphere, every Facebook group, every meeting between agent and mortgage brokers/lenders, and more. But what exactly is marketing? First, we need to draw a big distinction. There’s a huge difference between marketing and lead generation for things like online stores, versus a service related business like real estate. Let’s be perfectly honest …

Are the Quality of Your Leads A Worry?

By Anthony Mann, Contributor - May 22, 2019May 22, 2019

Leads, Leads, Leads: Your Bait and Follow-up Strategy

Straight Talk: Do you really care about the quality of your leads? Or better yet… should you care about the quality? In a perfect world, every lead that you get from any source, would convert to commissions. Of course, that just doesn’t happen. Quantity of Leads vs. Quality of Leads: So that leads us to the age old question, if I can’t get perfect leads, …

Do Your Leads Really Suck?

By Anthony Mann, Contributor - April 10, 2019April 10, 2019

Do Your Real Estate Leads Suck? It's Probably Something Else

I am constantly battling with people about the leads they generate using social media platforms. I’m sure you’ve heard the hype about being able to generate a lead at just a few dollars. But the real question people should be asking is, are these leads converting? So let me be 100% transparent with you. Let’s for example say we generated a single lead right this …

Building a Brand… Socially

By Anthony Mann, Contributor - March 13, 2019March 12, 2019

In a recent article, Alex talked about building brands and why you need to be very specific in the way you go about this. This week, I wanted to expand on that and help you better understand how to build your brand using social media, and how you can start to differentiate yourself from the rest of the noise. Facebook™ Page: Your Facebook page is …

Get Results from Facebook Ads- WITHOUT Going Broke

By Anthony Mann, Contributor - December 12, 2018January 3, 2019

Facebook Ads for Realtors- How to Do it Without Breaking the Bank

Our friend and contributor Anthony Mann- an expert in all things social media- has these tips about how to make Facebook© Ads work for you… Lost in My Thoughts: This past week, I was sitting at my desk, and it hit me that I had not written any “brand new” Facebook ads in quite a bit of time. It was not that I have not …

6 Tips to Get The Most from Your Next Open House

By Anthony Mann, Contributor - May 24, 2017May 24, 2017

6 Tips to Get The Most from Your Open House

Open Houses have been a staple of a successful real estate agent for many years. Agents and brokers have always had a major reason to perform them, which is obviously getting people through the door in order to sell the property! What every agent really knows is that it’s not about the people coming through the door to buy the individual property, but getting people …