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Breakthrough Ideas for Greater Real Estate Success!

A Grand-Slam Buyer Prospecting System

If you're looking to generate a consistent daily flow of targeted, red-hot buyers calling you, this quick and easy strategy will have your phone ringing off the hook almost overnight.

You don't need to make a single outbound call or prospect in any way. It will take you just minutes to set up. And (best of all) you can do it all on a "poor-boy" budget.

In fact, I know agents who have added more than $6-figures a year in commissions with this one system alone.

Help Us Become the Most Valuable Network on Earth For Real Estate Professionals:

Real estate can be a tough business. Even top agents need a continuous flow of guidance, support and new ideas to keep going strong. When you share your tips, strategies and ideas for growing a more successful business, everyone wins! And if you submit an idea, you automatically become eligible to WIN a BRAND NEW iPod Nano. So don’t be shy: Tell us what you do to build and run your business successfully.

A Listing Presentation That Keeps You One Step Ahead

"When I get a listing appointment, I drive back by the house to snap a few digital pictures of the house (my digital camera stays in the car with me all the time). I pop the picture into my flyer, fill in as much info as possible about the house and print a nice color copy.

"The first thing I do when I sit down to do my listing presentation with the future client is hand the 'draft' flyer to them and ask them to proof it and add anything I may have left out. They're very impressed right off the bat, and it sets the tone for the presentation."

How To Connect With Your Clients

"I recently learned some excellent ideas on communication that I can beneficially apply to my interactions with my clients.

"There are 3 different ways people view communication. The first is the 1-way interaction. The speaker speaks and the audience listens. The second is the 2-way interaction. The speaker gives information, the listener responds to the information (questions, etc.), then the speaker gives more information, and the listener responds again to that information, and so on. This second way was how I personally viewed communication with my clients. I was the information giver, they were the information getter. The success of the conversation was still on me as the information giver.

"The best form of communication is a more circular model. Both sides of the communication are equally responsible to give and receive and respond to each other. Let me give you an example.

"I previewed my client's home and wrote out a list of things I felt could be improved to help sell the home quicker and for more money. One of those items was painting a bathroom. My clients informed me they were not going to repaint. I could have just thought, 'I know what I'm doing...I'm the professional...you need to listen to me'.

"Instead, the appropriate response for me was to process why they responded this way, and then respond to them. Did they not have time to do it? Did they think I was insulting their choice of color? I also needed to explain why I felt it needed to be painted: Previous buyers reactions to colors, possible price decreases because of it, etc. Maybe they reacted this way because they didn't understand me. This communication was not just a 2-step exchange. It was a fully encompassing interaction I was engaging in, an experience. Leave your expectations at the door.

"If you follow this process, it will take the burden off you as a communicator, and will let the other side know that you equally value them as a communicator. There are so many factors that go into communicating, we can never take it for granted that we are being understood or that we fully understand. Good communication is serious business, but the rewards are endless!"

Horror Story: How “Knott” To Find The Right Penthouse

"A few years ago I was showing condos on Beverly Glen. The penthouse I was to show was vacant, so I got the key from the key box and took my clients up to the top floor.

"When we arrived, I forgot which condo was for sale (there were two on the floor). So I had a brilliant idea. Put the key in the lock, if it doesn't fit, it HAS to be the other condo.

"As I was jiggling the key in the lock I realized this was NOT the right condo. Suddenly, the door opened, and it was DON KNOTTS! 'The condo for sale is next door', he said with a smile. Embarrassed, I apologize for the mishap and walk red-faced with my clients to the other condo. Only in Hollywood!"

iPod Giveaway!

Why is Agent Sue Sprague Smiling These Days?

Why…She just won a brand new, shiny iPod Nano by participating in our “Share Your Best Stuff” program. We’re giving away one iPod a month…and you can get in on the drawing just by sharing your very best marketing, sales or other idea that helps you be more successful in your practice! So get involved…everyone profits!

Issue #1115