When I first started in real estate, I thought my brokerage would define my success. The name on my business card, the tools they offered, and the training programs were supposed to be the magic formula that set me apart. As I grew in my career, I realized something: success wasn’t tied to my brokerage. It was tied to me—my systems, my habits, and the people I chose to surround myself with.

This isn’t to say brokerages don’t matter—they do. The right environment, culture, and support can help you thrive. But putting all your hope in a brokerage to build your business is like expecting a shiny car to drive itself (Lets forget that Tesla’s exist for a moment). You’re the driver, and the engine is built on your consistency, effort, and ability to adapt.

Let’s explore what it means to be brokerage agnostic, why it matters, and how you can take control of your real estate career, no matter where you hang your license.

Knowing Your Needs: The First Step to Success

Success starts with knowing yourself. What motivates you? What support do you need? What’s holding you back? These questions matter because if you don’t know what you need, no brokerage will feel like the right fit.

“Knowing your needs is the first step to building a successful career,” I often tell other agents. “If you don’t know what drives you or what resources you require, you’ll always feel unsettled.”

Before you even think about interviewing a brokerage, ask yourself:
– What motivates me? Do I thrive in a collaborative office culture or prefer independence?
– What support do I value most? Mentorship? Marketing tools? Training?
– What’s my ideal balance of cost versus value? Cheaper isn’t always better if it doesn’t support your growth.
– How do I want to grow? Am I focused on building a personal brand, expanding a team, or serving a specific niche?

Remember, you are the vibe of who you surround yourself with. For me, finding the right brokerage wasn’t about the name—it was about the people and culture that inspired me to be my best.

Grass Is Greener Where You Water It

It’s easy to get caught up in the shiny promises of a new brokerage: better commission splits, advanced tools, or exciting lead programs. Here’s the truth: all the shiny new things in the world won’t matter if your systems aren’t solid and you’re not consistent.

Sure, switching brokerages can sometimes bring a fresh wave of energy, but that energy is often temporary. What matters more is nurturing what you already have. Consistency is the key: “A drop of water every day can alter a rock more than a big bucket all at once. What you focus on expands.”

Instead of chasing illusions, focus on the basics. Build strong habits. Stay consistent. Whether it’s open houses, door knocking, networking, or client events, find what works for you and go all in.

Shiny Programs vs. Real Fundamentals

Let’s be real: new CRMs, lead systems, and “cutting-edge” tools can be exciting, but they’re not magic. In fact, most of these programs are similar to what’s already out there. What really moves the needle is mastering the fundamentals.

The basics—relationship building, communication, and consistency—aren’t glamorous, but they work. I’ve seen it in my own career: “I technically made less at my second brokerage when it came to splits. But once I was in the right atmosphere with the right people, I actually made more money. An 80% split means nothing if it’s of $0.”

Focus on creating value for your clients, building meaningful relationships, and sticking to what you know works. A fancy new system won’t replace the trust and authenticity you bring to the table.

The Mind-Boggling World of MLM Practices

Some brokerages have adopted multi-level marketing (MLM)-style practices, where recruitment takes center stage over actual client care. While I understand the appeal—after all, I’ve seen it benefit many agents—I can’t help but feel like it cheapens the industry.

“I’ve seen agents pour so much effort into recruitment that, if they had focused on their real estate business, they would be doing so much better,” I’ve observed. For those feeling torn, I always advise: “Find the balance that works for you. Genuinely love your company for what it is, and don’t chase after the money.”

It’s okay to be part of a brokerage that encourages recruitment, but it should never come at the expense of your clients or your integrity.

Preparing for the Leap

Switching brokerages is never easy. It’s a decision that comes with challenges, emotions, and logistics. I know this first hand—I’ve switched brokerages four times. Each move taught me something valuable.

For those considering a change, preparation is key. Here’s my advice:
1. **Get your paperwork in order.** Understand your agreements and any potential consequences of leaving.
2. **Use independent tools.** Keep an email address and CRM that aren’t tied to your brokerage.
3. **Do your homework.** Research the new brokerage’s culture, leadership, and resources to make sure it’s a good fit.

“Many companies have no loyalty to you and will cut you off if you don’t bring them money,” I remind agents. “It’s business, but that’s why you need to value yourself first.”

Why Being Brokerage Agnostic Empowers Agents

At its core, being brokerage agnostic is about taking control of your career. It’s about recognizing that your value isn’t tied to a brand—it’s tied to you. Your success isn’t about the name on your business card; it’s about the relationships you build, the consistency you practice, and the systems you create.

“They value themselves and not a brand,” I often say to agents looking to make a change. And that’s what I want for every agent: the freedom to build a career that’s fulfilling, profitable, and entirely your own.

Closing Thought

“The grass isn’t greener on the other side—it’s greener where you water it,” I remind myself often. When you know yourself, trust your instincts, and focus on what truly matters, you can grow a business that thrives—no matter where you hang your license.

Ready to find the perfect brokerage for your needs? Download our “New Agent or Experienced Agent Brokerage Questionnaire” and gain clarity on what matters most to you. Whether you’re starting out or considering a change, this free guide will help you make the best choice for your real estate career. Enter your info below to download now!