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sales tips

Standing Out From the Crowd! How REALTORS Can Differentiate Themselves
By Don Hutson, - Posted on
How Realtors Can Stand Out From the Crowd
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My favorite question to ask sales professionals is “How are your offerings different from and better than those of your competitors?”  Anytime I get a response like, “Well… Uh……” I know I am talking to someone in big trouble.  The key to gaining market share and prospering in today’s competitive real estate environment is to differentiate yourself and your offerings as distinctively and creatively as …
The Slight Edge Principle- How Just ONE THING Makes The Difference in Sales
By Michael Krisa, Executive Editor - Posted on
The Slight Edge Principle- for Realtors
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In this week’s video author, speaker, trainer Don Hutson shares something called the “Slight Edge Principle.” The difference between winning the Olympic gold or standing defeated by the podium can be a mere fraction of a second; a slight edge one athlete had over the other. The same is true in sales – two agents competing for the same deal but only one can win …