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How To Dominate Your Local Online Yellow Pages

A few months back we hosted an article by one of the most prolific online marketers in the world today, Dan Hollings.  If you don't remember, Dan spearheaded the online marketing efforts for the best-selling program, “The Secret”, which had over $200 million in sales.

We're thrilled to announce that Dan has agreed to share a series of remarkable internet strategies with our Agent Inner Circle® Community, as a 10-part sequence, starting today.  Here's Dan's helpful article (with more to follow)...

As I mentioned in a previous article here on Agent Inner Circle®, understanding how your local prospect “thinks” when they do an online search is the starting point for getting found first on the internet.  (By the way, If you'd like to see my earlier article - the “first” in our 10-part sequence - simply CLICK HERE).

Today, I want to continue revealing top secret internet strategies specific to real estate professionals.  And we'll start off in a place you might not expect – how to narrow your thinking to get rapid results online...

The internet, in the minds of most, is this big global network of people and computers plus a bottomless pit of information and resources so vast no human can really comprehend it.

And just when you think you're beginning to grasp the massive breadth of all this, you're dumbfounded to discover it's likely doubled in size, and doubled again from what you last conceived.

Often in our fascination with the internet's “bigness” and scope, we fail to realize how powerful a tool it can be on a smaller scale - locally.  It's almost like thinking, “Hey this might be a great telescope, but lookie here, if I do it this way, it's a great microscope!”

For most real estate professionals, the internet should be a local microscope, allowing you to focus in on YOUR neck of the woods in ways, only a few years ago, were totally impossible.


“Think Local”...

Imagine this:

What if you could create a publicly searchable local map of all your happy clients and customers chock full of great stuff about YOU... testimonials, photos, links, videos and more.

Think it might impress a potential home seller? Think you'll get the listing?

Oh, I almost forgot - What if you could do it for FREE?

How do you THINK LOCAL?...

Explore First, Then Plant Yourself Right Where
Your Best Prospects Are Looking...

First, discover LOCAL search.  I'll focus for illustration purposes on Google Local, but all the major search engines offer local search results for keyword searches that are deemed “local.”

Go to and type in the address of where you live.  Try it with the full address, then just your street name and city/state, then just your zip.

Any lights going off yet?  Something was FOUND, right?  Search engines seem to dig up something, no matter what.  But were any of the results useful?  And... Could you have been found there?

Now, try clicking on the MAP option that likely appeared when you did a street address search or ZIP CODE search.  You'll notice under the search box a TAB called “Find Businesses” - click that.  Initially, you'll get something like the image to the right.

In the search box to the left of your address, type in any business, keyword, or phrase you like.  In my example, I'll type in what I do as my business... “Internet Strategist.” (next to location “Tucson AZ”)

Quick Side Note:  Google does change how their website looks from time to time.  So you may need to click “Show search options” and select “Businesses” from the drop-down menu.

As you can see, local businesses pull up on the left and at the TOP is my business (which I run from my home) called Web Services LLC.

Again, any lights flashing in your head yet?

Even on most other searches in my local area, my listing pulls up typically within the TOP 5 of local results.  If anyone searches by the county name where I live, or any neighboring communities... BINGO, they've found me.

If I were in any local service business, I could easily pursue a few simple steps and PLANT myself under keywords and phrases HOMEOWNERS, BUYERS, and PROSPECTS might type in when seeking to find the agent or services they need.

And to think, the population of Tucson, AZ is over

Out of over a half million residents living in my area, Tucson, I'm thinking a few might be seeking services or help, and many (if not more) in YOUR local area are desperately trying to find you... but can YOU be found?

It only gets better... Have you ever inquired what it costs to be in the local yellow pages?

Pick a big number and add several ouches afterwards.  Yet, Google and other search engines will give you a BIG yellow page style ad (with your own COUPON option) for absolutely FREE.  And we are not talking for just one year - we're talking perpetually!  FREE!

So... you may be asking yourself, “Where exactly do I start to tap into local search?”...

1. FIRST identify the best sites to place your local business info.

Here are some HELPFUL RESOURCES to get you started...





2. NEXT, offer something of VALUE to local searchers.

Think about what YOU would want to see if you were searching for a local business...

  • A “free home evaluation” coupon...
  • Free “Consumer Real Estate Guides”...
  • And, PROOF from satisfied customers

In my next article, I'll unveil the step-by-step process SEO experts use to get found first online.

See you soon!

Flip video camera

Could you use this cool Video Camcorder in Your Business?
Share Your Best STUFF!

Real estate can be a tough, lonely business. Even top agents need a continuous flow of guidance, support and new ideas to keep going strong. When you share your best stuff with our community, everyone wins!

AND…remember, each month we hold a drawing to award one amazing FLIP video camcorder to an agent who submits an idea we use. So submit your best prospecting, marketing, horror story, or other real estate idea that makes you more successful, and you'll automatically become eligible to WIN a BRAND NEW FLIP video camcorder. Be sure to include an example if you have one! Click Here

The ABC's of Getting Short Sales Pre-Approved

You may already know that short sales can be a long and involved process, and frustrating for everyone involved.  The secret to eliminate many common headaches is getting the property 'pre-approved' for a short sale offer, while gently guiding the sellers in order to avoid potential disasters.

Would you like a quick reference for exactly what you need to get short sales pre-approved in record time?  Agent Terrence Hassett explains how to do just that in three simple steps.

Here's Terrence's description in his own words:

“Co-op brokers are wary of short sale offerings, due to the risk of last minute fall-out or problems over commissions.  By counseling your sellers to submit EARLY, you can usually get a 'pre-approved' short sale offering, and head off some of these problems.  Here's the best way to approach this...

A. Start by obtaining the submission package from the lender or have your own, including:

  • the permission letter
  • financial statement
  • hardship letter, and
  • pro-forma settlement statement based on an aggressive but realistic price (including your commission).

B. Counsel your sellers as to the potential problem spots up front, like:

  • retirement accounts,
  • transfers of assets within the last 12 months, and
  • assets with equity.

C. Let sellers know that the lender will likely ask for:

  • the difference in a note as a starting position, and
  • require an independent BPO (Broker Price Opinion).

If you can get your short sale pre-approved, you can offer the listing with a higher probability of closing.  And these three steps will put you well on your way to a complete package for an offer submission.”

QuickTip: A Powerful Networking Secret

“Networking is a power thing in this business.  I was invited to a business 'picnic' and met a lot of people at this event.  Good thing I was prepared with business cards...

Two months later, I received a call from a builder of a local subdivision.  The builder asked me to list all the property in the subdivision.  A person I met at the picnic gave him my business card and recommended me and that is how I got the listings.  You never can tell where your business will come from, so network with everyone.”

Look Who's Now the Proud Owner of a
Brand New FLIP Video Camera!!

Flip video camera winners

Why is agent Nancy Biel Stewart smiling these days? Because she just won a brand new FLIP video camcorder! You can see her idea, “The Best Way to Educate Short Sale Buyers” in issue 1149. Congratulations Nancy!

Want to get your very own FLIP camera? It's easy. Just submit your very best marketing or success strategy (or QuickTip or Horror Story) by Clicking Here. Then, about every month we select the ideas we used in the last few issues and throw'em into a hat where the winner is selected randomly. The better your idea (examples help!), the more likely we'll use it, and the greater your chances of winning – just like Nancy here.

How To Grow Your Production By Giving a ‘Second Chance’

“I am a relatively new subscriber to Service For Life!® and I had a MILLION DOLLAR idea over the weekend.  I just sent out the last newsletter and got all the incoming calls on Friday with people trying to win the monthly trivia question prize.

I realized that once someone wins, I don't hear from them again in any of the following months and I wanted to figure out a way to get them to keep calling.  I also thought that some people don't call because they figured that someone else already won the prize so why bother?  Well, I am working on putting together a 'Second Chance Drawing.'

My thoughts are, at the end of the year, I'll put everyone's name in a hat that called and got the question right but wasn't the first caller.  I'll even give them an additional entry for every month they call in.  And they'll be entered to win a second chance prize that's even better than the monthly prize.  My ideas for the prize include:  a night at a bed & breakfast, an afternoon at a spa, free housecleaning, free lawn care, etc.

Better yet, I thought if I could get the companies to provide the prize for FREE, I would have them sponsor the contest and give them free advertising in my newsletter in exchange for sponsoring the contest.  It might even pay for my newsletter printing!

I need to work out all the details and make sure I am not breaking any company rules with this contest, but the idea to have a chance to talk to these people every month is huge!  Why wouldn't they want to call?  And it turns into more consistent business for me.”

Horror Story: “I Will Never Buy From You...”

“I scheduled a showing with an agent who specializes in an area my clients were interested in.  The wife was on time and the husband running late.  I showed the home to the wife with the other agent present and explained the husband was running late.

A few minutes later, as we walked out of the home, I saw the husband turn the corner.  I asked the other agent if we could see the home again with the husband.  I understand agents are busy and have schedules to keep.  She explained that 'no' she could not show the home again (as my client was walking up the walk way to the front door).

She did not have time and had to rush.  Fine, I would reschedule.  My clients were understanding.  When the wife's car would not start we spent the next 1/2 hour getting it started.  All the while, the 'busy' listing agent is still in the house, not going anywhere, her car parked in the front....refusing to answer the door while I rang the bell.

Being a bit curious, my clients wanted to wait and see when she would come out (with her being in such a rush).  AN HOUR LATER she walked out, pretending she didn't see us standing in front of the home.

The next listing of hers I showed (to the same clients), which was supposed to be empty, had the homeowner come out of the bedroom - even after I rang the doorbell, walked in with the key I got from the agent, and showed half  the house.

The homeowner scared us half to death.  Needless to say, my clients bought a home in the area - but NOT from that agent. They refused to see any of her listings ever again!”

Issue #1151