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How To Tap Into A Gold Mine Of Endless Quality Clients

Right now, this very minute, there are hundreds of ready-to-buy-or-sell clients available for your picking like ripe grapes from a vine.

Yet you don't know who they are, or where they exist. They don't know YOU exist. And they certainly don't know that you are the very best choice to help with their real estate needs.

What if you could tap into a "gold vein" of clients, and harvest as many quality buyers and sellers as you could handle? I'm talking about loyal clients, who are bonded to you, and who qualify and close at the highest rates.

Life would be a whole lot easier, don't you think?

Well, today I want to introduce you to a marketing strategy so powerful, so profitable, you may never need to do ANY other marketing for clients.

I'm serious. You are about to learn a system for creating explosive growth and income within weeks. It's so powerful, I've had agents tell me they've made millions of dollars in GCI with this ONE strategy.

Pay attention here, because I'm going to share with you all the details about how you can harvest millions of dollars of business from creating "Strategic Alliances."

What is A Strategic Alliance?

A Strategic Alliance is a relationship with a compatible (NOT competitive) product or service provider (for example, accountant, investment advisor, etc.) to create recommendations of your products or services to each other's client base.

The power of a strategic alliance is in the TRUST both you and your alliance partner have already established with your respective clients.

Think about it...if you were to receive a letter from a trusted service provider (whom you know to be credible) endorsing the services of another company's product or services, it would positively influence your perception of that business, right?

And if combined with a very valuable offer, it will clearly motivate you to at least try that service.

This is the basis of strategic alliances. It's a fast and easy way to get new clients and build a million-dollar "house list" in no time flat! And the great thing is, it takes almost no time and very little money.

There are a number of ways strategic alliances can be used. In this article I'll focus on the two most powerful alliances: "Host" and "Guest" joint ventures.

Here's How To Create A Strategic
Alliance In 4 Easy Steps:

Strategic Alliance STEP #1:

First, identify all the compatible businesses you know who already have a relationship with clients that could be yours as well.

Ask yourself this question: "Who else in a compatible business has already established trust from a list of clients who could further benefit from my services or business?"

The secret is to find a service provider whose clients best match the markets you serve. And it's important that they have a formal list of their client base – such as a database.

Compatible businesses could include:

  • An investment broker who has a client list he or she has built over the years;
  • An accountant who has dealt with home buyers in the past;
  • An appraiser, banker, architect, builder or other professional service provider to people whom you would like to be known by;
  • A home service provider, such as a landscaper, painter, plumber, pool maintenance, pest control, etc.

Once you have made a list of the potential service providers, you now need to approach one or more of them about your strategic alliance proposition.

Strategic Alliance STEP #2:

OK, once you've identified a series of businesses, it's now time to approach them with your proposition. REMEMBER THIS: Any service provider should turn flips to work with you, because it will mean increased business for them as well.

Hopefully you and your alliance partner already know and trust each other, because that's the key to endorsing each other's services.

Would you like a letter to use that's proven to bring you a barrage of interest from potential Strategic Alliance Partners? OK, try this (remember this is copyrighted to be used in your business ONLY)...

letter sample

Strategic Alliance STEP #3:

At this point you probably have your partner's interest. So now you need to create your special offer to each other's customers/clients.

Here's the secret: Make your offer appealing in the eyes of your client/customer, simple and easy to understand, and even easier to take advantage-of. Here's a list of items you want to consider:

  • The offer will probably be in the form of a personalized letter from the endorser (other person) to his/her clients. It's important to have a personalized letter. You can accomplish this by using your database and mail merge capabilities -- it's very easy.
  • Your offer must be SPECIAL and EXCLUSIVE to the clients/customers for whom it's intended. And, it truly must be a special offer for them to even consider it.
  • Clearly explain the offer: A free trial, a free consultation, free report, free valuation, discount on your first purchase. Your offer must be strong enough for them to want to try it. And make it easy to understand.
  • Tell WHY you are making the offer. Give them the reasons why they're so special, you're making them a special offer. What circumstances have created this opportunity?
  • The offer must be LIMITED. That is, it must be a one time offer, or available for a limited time.
  • Your offer must be RISK-FREE for your clients to consider it. Therefore, it must contain an assurance of satisfaction.

Strategic Alliance STEP #4:

At this point, you need to create an easy and non-threatening response device. It could be a postage-paid response card, a special coupon or certificate, or a hotline or phone number for them to call. I also suggest you have some urgency attached to it, such as an expiration date.

Here's a tip: Include a bonus or premium with your offer to motivate fast response—an additional gift or offer of value if they take advantage of the offer before your expiration date. Premiums work well, but the premium must have value as well as the main offer.

Strategic Alliance STEP #5:

Get ALL of the names on your database! Once you each start getting response to your respective offers, remember to follow-up. If you can, try to get every name of your partner's client base in a database file for follow-up mailings. If you cannot, ALWAYS get the name, address, and phone of all people who inquired on your offer. The key to making the offer work is:

  • Deliver on your promise. Give them outstanding service and follow-through;
  • Start the conversion process: get them on your database and work the "prospect" to "client" to "advocate." This is very important.
  • Cultivate them for a referral or repeat business. Even if they don't do business with you right now, you need to keep the conversion process going!
  • Continue to provide value, even if they don't buy. Get them on your newsletter list, send occasional article reprints, make future offers to them. Never let them go!

With a little practice, you'll be creating strategic alliances and building your income and house list in no time. But don't forget the conversion process. The only way to make the process work is with continual, personal contact; giving continued value; and motivating referrals and new/repeat business.

[Ed note: This article is a small excerpt from the "Fast-Track to Success" Turn-Key Real Estate Business Building System. To learn more about this system click here.]

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Could you use this cool Video Camcorder in Your Business?
Share Your Best STUFF!

Real estate can be a tough, lonely business. Even top agents need a continuous flow of guidance, support and new ideas to keep going strong. When you share your best stuff with our community, everyone wins!

AND…remember, each month we hold a drawing to award one amazing FLIP video camcorder to an agent who submits an idea we use. So submit your best prospecting, marketing, horror story, or other real estate idea that makes you more successful, and you'll automatically become eligible to WIN a BRAND NEW FLIP video camcorder. Be sure to include an example if you have one! Click Here

Bond Clients To YOU With This Simple Phrase

Agent Molly Schubert has generated lots of new clients from a simple yet powerful marketing technique.

She sends a monthly newsletter and includes a response mechanism with a unique phrase..."There's So Much More To Serving You!"

This simple phrase (and description) shows why she is unique and highlights how she goes above and beyond for her clients, and you can see an example below. When people read this section of her newsletter, they call her to get the names and numbers of all types of service providers.

Molly uses this technique in her newsletter, but you could use this idea in a postcard, on your website, in a letter, or any medium you use to regularly communicate with your clients, pipeline, SOI or even farm.

This strategy bonds clients and prospects to Molly and she receives a lot of extra business. When I asked Molly about this idea she said she gets calls all the time from her sphere asking for a plumber, painter, etc. all because of this little phrase she uses. Here are just a few examples:

  • A call in for someone to install a front door... resulted in a referral to help the caller's daughter buy a home;

  • A call in for names of painters... resulted in a referral to sell a home last August for approximately $7,450 commission;

  • A call in for a chimney repairman... resulted in a referral to a buyer she is currently helping, and they also already referred their friends to her.

Here's Molly's description in her own words...

"If you have a list of 'trusted' service people that you use, now and then include something such as the following in your newsletter or mailings:

There's So Much More to Serving You!

For us, being in the Real Estate business means way more than just helping someone sell or buy a house. For us—Dan and Molly—it is about being there anytime you and your family have a need or a question that we can help you answer.

You might be in need of a handyman or a licensed contractor. Or perhaps you need names of painters, or an electrician, or a gardener. We can help. Maybe you'd like names of roofing companies. We can help.

How about a great plumber? And we have names of trusted attorneys and financial advisors, a great chiropractor (who is also well versed on nutrition and over-all good health) and if your car breaks down--a great car-repair place!

Call us! Remember, we're only a phone call away! <<Phone #>>

We do not just give out the list of names and phone numbers. We want people to call us. And they do! All the time. We even get people in our farm calling to see if we know how to get rid of pests in a home (not kids!), or bees.

You want people to be calling you, because if you help them with these things, they'll remember you."

QuickTip: Marketing With Snack Labels

“A great way to market for basically pennies, is to put labels on everything (ex: water, drink cans/bottles, candy bars, chips). We market several new home subdivisions and we have these items available when someone visits our model home. Great advertising they take with them and keep your info out front.”

Agent Uses Home Warranty To Close More Deals

This idea submitted by agent Suzanne Matlosz explains how offering free home warranties costs you nothing and bring you new clients.

Here she is in her own words...

"This past year, I started to include a home warranty for either buyer or seller up to $350....word got around and many clients friends and family started to call me...

They really liked the peace of mind in having a warranty in place (and many times, would upgrade as their cost above the $350 was minimal).

Since the money wasn't due until closing, a few hundred dollars in exchange for a few thousand dollars on that commission check was a bargain! I would definitely recommend this action to other agents."

Horror Story: “Welcome to The World of Real Estate”

"I listed a very nice cedar home on the bluff with 15 acres fenced. Great Listing. I thought.

After completing the paper work, I was placing an arrow sign at the entrance, when a truck approached rapidly.

I gave my partner the keys to my truck and asked him to move it; because, this person was in a hurry. The vehicle slid to a stop and a person resembling someone out of 'Deliverance,' jumped out of the truck out of control, cursing, yelling, screaming and wanting someone to pay attention to him. The words and ugly attitude did not bother me, but he was going to destroy my sign. That was going too far.

I advised him what would happen if he touched the sign and if he was doing all that for me that he could stop it. He yelled out, "Well I will just go home and get my gun and kill both of you."

At this point, I still did not know why these people were being so ugly and more so why he was threatening to kill the real estate agent that had done nothing to provoke this and was in the dark about all of this. This was not going to be the day my partner or I died. I stopped all of the conversation and asked them what in the world is wrong with you people and why are you so mad?

Also, this is an area where it would take the law an hour or longer, if available, to respond. They started explaining to me how evil the lady was at the end of the lane. I advised them to stop and think, she will be gone if I can sell her place. The man had a dumb-founded look on his face and yelled out "Put the sign back up."

We discussed getting ugly and he apologized. My partner had never had his life threatened before and vowed that he would have to think about going with me again. I advised him, "Welcome to the world of Real Estate." The house is a nice beautiful house with a view and we still have problems, but he hasn't offered to shoot me any more."

Issue #1146